Paid Ads Specialist

Paid Ads Specialist – Performance Marketing

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.

We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.

What You’ll Do

Paid Media Management

• Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn
• Conduct keyword, audience, competitor, and targeting research
• Manage campaign budgets and allocate spend based on performance
• Use campaign types such as Search, Display, Performance Max, remarketing, and paid social

Campaign Optimization

• Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume

• Run structured A/B tests across:

• Ad copy and creative

• Audiences and targeting

• Landing pages

• Bidding strategies

• Identify underperforming campaigns and implement improvements

• Scale winning campaigns while maintaining efficiency

Tracking & Analytics

• Configure and monitor conversion tracking using Google Analytics (GA4) and Google Tag Manager
• Analyze performance across the full acquisition funnel
• Prepare clear weekly/monthly performance reports
• Translate campaign data into actionable recommendations

Creative & Funnel Collaboration

• Work with design and content teams on ad creative and messaging
• Recommend landing page and funnel improvements
• Align paid acquisition campaigns with broader marketing goals