Field Marketing Manager

Founded in 1956, the Jacuzzi® Brand has grown to become the modern-day Jacuzzi Group, the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. Jacuzzi Bath Remodel (JBRx) is the fastest growing business unit of Jacuzzi Group with 13 successful locations launched nationwide in under 5-years. Jacuzzi Bath Remodel combines our premium materials, knowledgeable sales team, experienced in-house certified installers and over 70 years of proven excellence to deliver the highest standard of customer satisfaction.

The Field Marketing/Event Manager owns the end-to-end performance of our Field Marketing Event team as well as our retail partnerships with Lowe’s, Sam’s Club, BJ’s, and Costco, serving as the primary point of accountability for revenue, lead generation, and store-level execution across an assigned territory. This role combines field leadership, data-driven program management, and executive-level relationship building to maximize the productivity of every store within the program.

The successful candidate will spend significant time in stores coaching associates, equipping lead takers with the tools and training they need to succeed and engaging both store leadership and district and regional management across our retail partners. They will translate performance data into clear, actionable business reviews and build a strategic roadmap that grows revenue from the Lowe’s, Sam’s Club, BJ’s, and Costco channels year over year.

Key Responsibilities of Field Marketing/Event Manager:
Recruiting, Onboarding and Training:

• Recruit, interview, and hire a team of Field Marketing Representatives
• Responsible for monitoring job applications within an ATS, building pipelines of strong talent, generating referrals from the current team and on the ground talent sourcing
• Design and run onboarding and training programs covering product knowledge, lead generation techniques, and Jacuzzi standards
• Coach representatives through regular training, store visits, and one-on-ones
• Build schedules and coverage plans that maximize lead generation
• Foster a high-energy, accountable, and positive team culture
• Other duties as assigned

Lead Generation Performance Management:

• Set clear KPIs (leads captured, lead quality, demo rate, store coverage, event performance) and manage performance through feedback, recognition, and, when needed, performance improvement plans
• Hold regular skills development training sessions
• Measure training effectiveness by tracking improvements in lead volume, quality, and conversion rates after each training session, adjust curriculum based on results