Performance Marketing Manager
Posted 11 Feb 2026
Advertised as “Perfomance Marketing Manager - Wellington College International Lagos”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5–7 yrs
- Management level
- Individual contributor
- Contract
- Full-time
No salary listed for this role.
As an employer of choice, Wellington College International Lagos is committed to making professional learning and personal development central to its ethos and approach. Wellington College International Lagos fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the school.
ROLE OBJECTIVES
The Performance Marketing Manager owns all digital acquisition and conversion channels, including the pre‑opening website, SEO/SEM, paid campaigns, tracking, analytics, CRM setup, and lead nurturing. This role is central to building and managing the admissions pipeline.
KEY RESPONSIBILITIES
Website & SEO Management
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Own the school website (structure, updates, UX hygiene, and content improvements).
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Build highconverting landing pages for campaigns and open days and optimise for conversions.
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Maintain SEO best practice, including metadata, technical checks, load speed, and indexing.
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Partner with Communications for visuals and messaging alignment.
CRM Ownership & Automation Journeys
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Implement and maintain the CRM system including form setup, automated workflows, and tagging.
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Develop nurturing journeys across the parent funnel: inquiry → open day → application.
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Maintain data quality, reporting dashboards, and pipeline visibility dashboards.
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Ensure data integrity, compliance, and seamless lead routing to the Admissions team.
Paid Media Strategy & Analytics
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Plan, execute, and optimise paid media campaign across Meta/Google, YouTube, WhatsApp, TikTok
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Manage campaign budgets, pacing, and performance metrics (CPL, MQL rate, ROAS).
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Monitor campaign performance daily and implement strategic adjustments.
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Analyse funnel performance and recommend optimisation actions.
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Collaborate with Designer for creative assets and with Communications for messaging.
Data, Tracking & Analytics
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Lead all digital tracking (UTMs, Google Tag Manager, pixels, custom events).
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Build realtime dashboards for leadership and Admissions.
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Analyse fullfunnel performance and recommend data-driven improvements.