Head of Marketing & Communications

Alaro City is a large mixed-use new city and industrial park development in Nigeria, created through a joint venture between Rendeavour and the Lagos State Government. As a major real estate development, it brings together place-making, industrial growth, commercial activity, and long-term community development in a single ambitious project.

This role is an opportunity to shape how Alaro City is presented to the market and to the wider public. As Head of Marketing and Communications, you will lead the strategic direction of the brand, strengthen market awareness, and help connect the business with customers, media, stakeholders, and partners through clear, effective communications.

Responsibilities

• Work with the local leadership team and the Group Head Marketing & Communications to define, execute, and evaluate the marketing and communications strategy for West African projects and other target markets.
• Manage and grow the marketing and communications team in Nigeria and Ghana to deliver against key performance indicators.
• Implement events, advertising, digital media, public relations, and other initiatives that support sales, generate leads, and drive customer engagement.
• Conceive, design, source, and manage branded marketing and communication materials, creatives, and data-led assets across earned, owned, and paid media.
• Use data to design, assess, and improve the effectiveness of marketing and communications campaigns.
• Engage and manage marketing and communications vendors in support of the brand vision and plan.
• Manage Alaro City social media channels and content to drive engagement.
• Develop and run a PR programme that builds positive representation across earned media.
• Create awareness of the business and its offerings through thought leadership programmes, including events and opinion pieces.
• Communicate key news and milestones across media channels.
• Assess the PR environment and brand perception, identify brand risks, and prepare and manage crisis communications where appropriate.
• Organise product launches, ATL and BTL campaigns, and other events that attract buyers to project sites.
• Produce and distribute regular newsletters to relevant internal and external stakeholders and sales and marketing databases.
• Manage marketing and PR consultants where applicable.
• Identify relevant stakeholders and build awareness of, trust in, and loyalty to the brand through active stakeholder engagement.
• Develop and maintain a stakeholder database for marketing purposes.
• Promote company spokespersons through targeted commentary and interviews in relevant business and trade media.