Digital Marketing Executive

Rentokil Initial (FTSE100) is one of the largest business services companies in the world, operating in 91 countries and providing services that protect people and enhance lives. Rentokil is the world’s leading commercial pest control services provider, Initial is the world’s leading commercial hygiene services provider and its Ambius business is the world’s leading provider of plants and scenting. Due to continuous expansion, an opportunity has now arisen for some Digital Marketing Executives to join our team based in our offices in Cape Town.

As a Digital Marketing Executive, you will own a number of business websites and will be responsible for improving and updating their content, structure and overall organic search performance. You will also optimise the site for priority search terms whilst driving organic visitors in order to increase customer enquiries for a given business. You will work closely with the growing digital marketing team as well as the wider Marketing team. Researching keywords and developing keyword strategy, you will continually review how your website is performing and make sure we have the best content in the right format. In this dynamic role, you will be tasked with defining target pages for each priority keyword or phrase. You will also update the company’s website with appropriate keywords to ensure we have great content that reads naturally and performs well with search engines, as well as updating the site meta data.

Requirements

PRINCIPAL DUTIES & RESPONSIBILITIES

1. Conducting site audits to ensure we have the right content in the right places
2. Creating content in a suitable format for different devices and channels
3. Writing great web content to support the launch of new products and services
4. Building inbound links and growing overall site authority
5. Liaising with the Marketing team to research, develop and implement the social media plan

SKILLS and COMPETENCIES

• Proven success in improving website enquiry generation
• A good understanding of the entire web development cycle and web technologies, includingHTML
• Experience of web development tools and content management systems, ideally Rhythmyx
• The ability to write content which is both creative and succinct
• Experience of Google Adwords and Google Analytics
• Experience of using MS Office

QUALIFICATIONS and  EXPERIENCE

• Bachelor's degree in marketing, communications, journalism, or a related field/ equivalent qualification
• As a Digital Marketing Executive, you must have attention to detail with an interest in current internet trends and technologies.