Integrated Marketing Specialist

Some of what you will do:

The Senior Integrated Marketing Specialist will support the Integrated Marketing team in partnering with the business units and channels within Staples to create and execute world class marketing plans that drive incremental traffic, increase brand identity and customer loyalty.  Their role will play a critical function in ensuring consistency to messaging across all media.  Acting as a liaise between the business function leaders and marketing, they will assist in the translation of overall business needs into marketing campaigns and programs.  They will participate in the assessment of the overall health and strength of campaigns and provide recommendations on changes or improvements. 

Specifically, You Will:

• Create integrated marketing campaigns that meet business and marketing strategies and objectives.

• Partner with appropriate teams to ensure overall process of creation, implementation, communication and monitoring of marketing campaigns in their portfolio.

• Participate in team meetings and play a role in calendar planning for the team to ensure visibility to key dates, meeting requirements and budget updates. 

• Translate marketing objectives and consumer insights into communication strategy.

• Contribute to cross-functional marketing teams to deliver all elements of campaigns.

• Deliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions to achieve targets.

• Analyze past results and makes recommendations to maximize return on investment.

• Provide support on projects.

• Stay current with industry and marketing trends to ensure continuous improvement and ongoing skills development.  Take an active role in finding process improvements to drive increased efficiency in the marketing team.

• Build and analyze reports to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.

Some of what you need:

• Post-secondary education with a focus in Marketing or Communications

• Good business acumen, resourceful and responsive to change

• Aptitude to process and optimize processes

• Great collaboration skills

• Excellent written and oral communication skills with attention to detail

• Demonstrated capacity to thrive in a fast-paced workplace

• 3-5 years prior experience in Marketing Coordination function

• Experience in retail industry marketing is a definite asset.

• Excellent analytical skills, for performance reporting of marketing data

• High proficiency using Microsoft Office programs.

Physical demands/working conditions:

• Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.

Some of what you will get:

• Associate discount

• Learning & Development programs

• And more..

#MakeAnImpact

We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy. About the Team At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.
We are building an inclusive and diverse team Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.