Consumer Insights Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Poland has an exciting opportunity for a Consumer Insights Junior Manager (HP) in Warsaw

As a Consumer Insights Junior Manager you will Support the growth of our highly strategic Heated Products (HP) Category by being the clear voice of the consumer across BAT Central Europe Area markets (Germany, Switzerland, Poland, Austria, Czech Republic, Slovakia, Baltics)

Your key responsibilities will include:

• Generate, condense and support the delivery of comprehensive, forward-looking and actionable consumer insights for the Heated Product category and the overall multi-category Nicotine landscape and CE markets to shape Marketing and corporate strategies and plans; to enable effective strategic, operational and tactical business decisions.
• Aggregate data and research outcomes into meaningful and actionable insights by demonstrating and linking multiple data sources and support turning those insights into clear and relevant storylines and recommendations.
• Drive consumer-centric culture embedded within the CE organisation and support shaping a multi-category strategy by outlining key consumer trends & developments.
• Discuss insights/findings and derive corresponding impact on strategy/plans with CE Marketing & Management.
• Conduct, manage and own research and insights projects with external agency partners; manage consumer research and analytics agencies across CE markets to deliver the insights agenda.
• Address ad hoc business questions using in-depth market and consumer analysis and prepare deep-dive consumer presentations for CE markets and business reviews.
• Build effective working relationships with Category Consumer Insights, Area Marketing teams, the Consumer Insights Team and broader Insights & Foresights community; influence by driving consumer-centric decision making.
• Act as a consultant and Consumer Insights Ambassador, establishing strong relationships with strategic agency partners and ensuring delivery is in line with business needs, procedure and BAT standards.

What are we looking for?

• Master’s degree (or equivalent) in Marketing, Market Research, Statistics, or a related field, with 3+ years of experience in Marketing Research, Consumer Insights, or Market Intelligence within a multinational FMCG company or leading research agency; experience on both client and agency sides is an advantage.

• Strong expertise in quantitative and qualitative consumer and market research methodologies, tools, and frameworks.

• Deep understanding of consumer needs, attitudes, and behaviours, combined with strong brand intuition and curiosity.

• Solid business sense with aa comprehensive understanding of market dynamics, commercial drivers, and growth opportunities. 

• Excellent analytical, conceptual, and critical thinking skills, with the ability to connect data to business impact.

• Proven ability to translate complex research findings and multiple data sources into actionable insights, opportunities, and clear recommendations.

• Confident in providing independent, evidence-based perspectives and influencing decision-making across organisational levels and cross-functional teams.

• Fluency in both Polish and English (written and spoken).

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.”

Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.

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