Product Marketing
US$190,000 – US$220,000 / yr base salary
Posted 8 Oct 2026
Advertised as “Product Marketing Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7–10 yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
| Base salary | US$190,000 – US$220,000 / yr |
|---|
About Latent
Latent is the enterprise pharmacy intelligence platform, powered by a clinical agentic engine, that enables health systems to grow their pharmacy operations and serve more patients. One engine works across the pharmacy journey to identify patients who qualify for care, improve medication access, capture eligible prescriptions and support patients throughout treatment.
Latent’s platform enables more than 60+ leading health systems that collectively serve an estimated 70 million people. Founded by Sri Somasundaram and Rishabh Jain, Latent has raised $80 million from Transformation Capital, Spark Capital, Conviction, General Catalyst, Y Combinator, and others.
The Role
We're hiring a Product Marketing Lead to own how every product reaches the market. We have a category to shape, a roadmap to time, partners to co-market with, analysts to brief, and a sales team that needs a sharp narrative.
One job: make Latent's launch machinery feel inevitable to the category.
You'll own positioning, packaging, launch, and partner go-to-market. This role reports to the VP of Brand. PMM kicks in once the engine is live and proof is flowing, then becomes the connective tissue between product, sales, partners, and press.
What You'll Do
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Run launch beats end-to-end. Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product). Coordinate every launch as a campaign, not a press release: ABM, paid, partner, and analyst all firing on the same beat. Define narrative, packaging, and positioning per release.
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Own positioning and the category move. Sharpen Latent's positioning as the product and category evolve. Maintain the messaging framework and the proof points that ladder up to it.
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Power sales with sharp narrative. Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks. Equip sales with the right story for each persona (CPO, CFO, CIO, frontline manager). Run regular pitch reviews and field syncs so messaging stays alive on calls.
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Drive roadmap and customer launch education. Own how Latent communicates its roadmap to customers, and how every product launch gets taught to the health systems already using us. Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms. Partner with Partner Experience and product on cadence, format, and timing.
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Lead analyst and trade-press positioning. Manage the PR agency on tier-1 trade and business press placements. Run analyst briefings (Gartner, Forrester, KLAS, Advisory Board) to get Latent on the maps buyers consult. Land founder and executive thought leadership in the venues that shape the category.