Head of Demand Generation

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We're looking for a Head of Demand Generation – Media & Social to shape how our brands build category demand across digital media, content and social commerce.

Indonesia's FMCG landscape is being redefined by creator content, social commerce and increasingly fragmented media consumption. In this role, you'll define and lead a full-funnel demand generation strategy — bringing structured audience planning, media effectiveness and content strategy together with our social commerce capability — to build brand and category demand that lasts beyond any single platform or campaign moment.

You'll partner closely with our eCommerce and social commerce teams so that demand generation and conversion work as one connected system, while building a more digitally capable marketing organization along the way.

Your responsibilities

• Full-Funnel Media & Audience Strategy: Define and lead an integrated media strategy across paid, owned and earned channels that builds brand and category demand, complementing our social commerce and performance marketing efforts.
• Content, Creator & KOL Strategy: Set the strategy for content, creators and KOL partnerships that build brand equity and category relevance — not only short-term conversion.
• Media Effectiveness: Bring specialized audience planning and measurement discipline to sharpen the effectiveness and efficiency of media and content investment.
• Cross-Functional Partnership: Work closely with eCommerce, social commerce and sales teams to ensure demand generation and conversion strategies are complementary and well-coordinated.
• Agency & Platform Management: Manage media agency and platform relationships (e.g., Meta, Google, TikTok, Shopee) to secure the right capability, tools and value for the market.
• Capability Building: Build digital media and content capability across the marketing team, coaching your own team and wider marketing colleagues.

The experience we're looking for

• A full-funnel media and content thinker who can balance brand-building with performance.
• Comfortable in social commerce and creator ecosystems, with strong judgment on where they do — and don't — build lasting brand demand.
• A collaborative partner who can align stakeholders across eCommerce, Sales and agencies around a shared demand agenda.
• Commercially astute and evidence-led, able to make the case for investment choices with data.
• A genuine developer of talent, motivated to build capability in your team and the wider organization.
• Comfortable operating in a fast-paced, resource-lean FMCG environment.
• Proven experience across full-funnel media planning — not solely performance or social-commerce execution.
• Experience with social commerce and creator/affiliate ecosystems, and platforms such as Meta, Google, TikTok and Shopee.
• Experience managing media agency relationships and contracts.
• People leadership experience with a track record of developing talent.

The skills for success

Brand Strategy, Presentation skills, Drive Innovation, Storytelling, New Product Development, Creativity, Digital Marketing, Commercial accumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, Category Strategy.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.