Trade Marketing Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Sales​

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Trade Marketing Manager will have a leadership role in trade strategy development and implementation for Reckitt Brands. As part of this, they play a critical role driving growth strategies for key retailers across company’s most profitable segment. Incumbent will lead efforts in connecting the key areas of market trend analysis, mining key customer/category insights, brand and retailer strategy, and new product introduction all leading to the design of a go to market 4P strategy that is executed by sales teams delivering category and brand growth. This leader will coordinate cross-functional teamwork that is imperative for the delivery of LSM targets.

Your responsibilities

· Understand and drive development of consumer, category, and retailer insights through research. Use data gathered through this research/analysis to develop and connect retailer/brand/consumer intel into a 4Ps strategy for commercial implementation.

· Develop/understand Local Category best practices and ensure transfer of knowledge to Sales for implementation.

· Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.

· Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.

· Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.

· Manage & decide investments of shopper marketing budget for the Channel

· Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.

· Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.

· Develops ‘Go To Market” strategies for all category reviews with major retailers

· Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results

The experience we're looking for

· Bachelor's degree required

· 5-10 years Direct Sales and/or Marketing experience, cross-functional exposure to other Business Operations (supply, finance, etc)

· Strong commercial acumen and understanding of the levers of managing a P&L

· Excellent understanding of 4P’s go to market strategies

· Good understanding of Customer Management Process

· Excellent analytical skills

· Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)

· Strong oral, written communication, and presentation skills

· Computer proficient (Microsoft Office, Nielsen/IRI)

· Strong organizational skills

· Good interpersonal and time management skills

· Proven leadership and ability to train/manage staff.

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.