Profile and Client Development Manager

Dentons is designed to be different. Our firm leads the way in a rapidly changing legal marketplace. We challenge the status quo and deliver consistent results as well as uncompromising quality and value to our clients. Our global presence is renowned as a firm with over 21,000 individuals in more than 200 offices serving clients across 80+ countries.  

Dentons Canada is committed to its people and communities. We are consistently recognized as an employer of choice having received numerous awards including being selected as one of Canada’s Top 100 Employers (2026); Canada’s Top Employers for Young People (2026), and Canada’s Best Diversity Employers (2026).

This role is an opportunity for you to join the world’s largest law firm, a firm that offers opportunities to build your career while growing your skills and deepening your expertise.

Position Summary

Reporting to the Director, Priority Initiatives & Client Development, and based in Vancouver, the Manager, Profile & Client Development plays a key role in advancing the Firm's growth, market visibility, and client engagement objectives. The Manager develops and delivers strategic business development and profile-raising initiatives, with a significant focus on planning and delivering high-quality client events and programs. Combining strategic thinking with hands-on execution, the Manager works closely with the Director, Vancouver Office Managing Partner, and practice leaders to support go-to-market strategies, strengthen client relationships, and deliver high-impact initiatives that contribute to the Firm's profile and growth. The role also has responsibility for managing one direct report.

Responsibilities

1. Strategic Planning & Market Positioning

• Support the development and execution of national and local business development plans, aligning efforts with firmwide strategy.
• Utilize internal firm data, external market intelligence, and industry trends to identify client and market growth opportunities and inform recommendations.
• Drive business development and profile-raising efforts through research and analysis.
• Support go-to-market planning, brand positioning, and messaging for new offerings, markets, or initiatives.
• Monitor and evaluate the effectiveness of initiatives to improve ROI and recommend adjustments as needed.
• Clearly communicate BD strategies and recommendations, adapting tone and level of detail based on audience.

2. Client Events & Programs

• Lead the planning and delivery of client-facing events, including seminars, webinars, conferences, receptions, sponsorships, roundtables, and continuing professional development (CPD) programs.
• Work directly with lawyers and stakeholders to develop creative and strategic event concepts that strengthen client relationships, enhance the Firm's profile, and support business development objectives.
• Serve as the primary point of contact for internal stakeholders, vendors, and event partners to ensure seamless event delivery and a positive client experience.
• Stay current on industry trends, event formats, venues, and client engagement opportunities to continuously enhance the Firm's event programming.

3. Client Development & Cross-Selling

• Build and execute profile-raising strategies, client-focused initiatives, and thought leadership programs tailored to key audiences.
• Understand and leverage firm experience and key client relationships to identify cross-selling opportunities and expand client engagements.
• Collaborate with Client Team Leads on key account programs, facilitating collaboration, strategy execution, and lawyer engagement.
• Prepare and support the development of RFPs and proposals by working with partners on messaging and working with the Proposal team to contribute client-specific insights, experience lists, and value-add recommendations.

4. Stakeholder Management & Collaboration

• Act as a trusted advisor to lawyers, navigating diverse personalities and working styles to drive progress on BD goals.
• Collaborate with cross-functional teams, including Business Intelligence, Communications, Creative, CRM, Digital, Events, Proposals, and other Business Services teams, to ensure integrated support and alignment with business priorities.
• Provide direction and context when liaising with internal teams and offer coaching or mentorship to junior colleagues when appropriate.
• Collaborate with other practice groups and BD colleagues to identify cross-selling opportunities and support firm-wide initiatives.

Role of the Manager

In addition to delivering on assigned responsibilities, Managers in the Profile & Client Development team are expected to contribute to the broader success of the team and Firm by:

1. Championing collaboration and best practice sharing: Proactively share successful approaches, templates, and learnings with peers and junior team members to support consistency and continuous improvement across the national team.

2. Driving strategic thinking: Go beyond execution by evaluating how and why things are done and identifying opportunities to enhance processes, increase impact, and recommend improvements that contribute to overall team effectiveness.

3. Mentoring and developing team members: Lead, mentor, and develop one direct report, providing coaching, guidance, and professional development while ensuring deliverables meet a high standard of quality, strategic impact, and alignment with business objectives.

4. Demonstrating ownership and initiative: Operate with a high degree of autonomy, anticipating needs, surfacing risks or roadblocks early, and taking accountability for driving initiatives forward.

Requirements

• Post-secondary degree or diploma in Marketing or Business, or equivalent experience.
• 8 years of marketing or business development experience, ideally in professional services.
• Proven ability to lead BD strategies and campaigns, translating strategy into actionable plans aligned with business goals.
• Experience planning and delivering client-facing events, webinars, conferences, sponsorships, and other relationship-building programs.
• Strong project management and prioritization skills; able to manage complex initiatives and meet deadlines in a fast-paced, matrixed environment.
• Demonstrated ability to collaborate across teams and stakeholder groups, adapting communication style as needed.
• Effective communicator with excellent written and verbal skills; comfortable engaging with all levels of the organization and external contacts.
• Strong business acumen; familiarity with corporate transactional and litigation terminology is an asset.
• Innovative and data-driven mindset; able to identify opportunities, embrace learning, and apply digital tools and solutions.
• Diplomatic and professional, with strong negotiation, persuasion, and relationship management abilities.
• Client-focused, flexible, and resilient in responding to changing priorities.
• Experience supervising and developing team members is an asset.
• Committed to privacy, ethics, and professional integrity.
• Flexibility to work outside standard hours during peak periods and for events.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

This is a replacement role.

The target salary range for this position is $95,000 – $115,000, commensurate with the successful candidate’s skills, experience, and qualifications. Dentons is committed to equitable and competitive compensation. This target range falls within our internal salary ranges, which are based on comparable roles in the external market.  We strive to hire, promote, and transfer individuals at the entry point of the range, with consideration given to prior experience, relevant skills, and market conditions. 

We recognize that rewarding exceptional talent goes beyond salary. Our comprehensive total rewards package includes inclusive and flexible benefits that support the wellbeing and development of our people. This includes extended health and mental health benefits, paid time off, retirement savings plans, a fitness subsidy, parental leave top-up, and more. 

In addition, our learning and development programs—such as mentorship opportunities, employee networks, and leadership development initiatives—are designed to support personal and professional growth. 

At Dentons, all candidate screening, assessment, and hiring decisions are made by people. From time to time, we use AI-enabled tools to assist in enhancing our recruitment process and materials; however, these tools do not screen candidates or make hiring decisions. 

Note: Availability of benefits and programs may vary depending on your location and employment type and may be subject to eligibility criteria. Dentons reserves the right to modify or discontinue offerings, in whole or in part, at its discretion and without prior notice. 

Equal Opportunity Statement

At Dentons Canada, inclusion, diversity, equity and accessibility (IDEA) are not just ancillary values, they are foundational to our business. We believe that IDEA is essential to the shared success of our team and our clients. Our forward-thinking and inclusive culture supports the professional development of all our people, enhances the leading services we offer to our clients, and informs our commitment to make a positive impact in the communities where we live and work. As a testament to our commitment to IDEA, we have been recognized as one of Canada’s Best Diversity Employer’s for 16 consecutive years (2011-2026), as well as one of Canada’s Top Employers for Young People (2026) for the ninth time.

Dentons Canada is an equal opportunity employer, and we welcome your application. All employment decisions, including hiring, will be made without regard to age, ancestry, citizenship, colour, creed, disability, ethnic origin, family status, gender identity, marital status, place of origin, race, sexual orientation, or any other characteristic protected by applicable human rights legislation.

We are committed to providing you with an inclusive, barrier-free, and accessible workplace to support your success. Should you require accommodation during the recruitment process, for example as a result of a disability, please contact us at careers.canada@dentons.com.