Digital Marketing
Posted 6 Oct 2026
Advertised as “Digital Marketing Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7–10 yrs
- Management level
- People management
- Contract
- Full-time
No salary listed for this role.
This role is for one of Weekday’s clients
Min Experience: 4+ years
Location: Bengaluru
JobType: full-time
We are looking for a Digital Marketing Lead with strong expertise across both performance marketing and CRM/lifecycle marketing. This role will own the digital P&L across customer acquisition, retention, CRM, membership growth, store footfall, franchisee lead generation, and app growth.
The ideal candidate should be equally comfortable with paid acquisition and retention strategy, with hands-on experience building campaigns, customer journeys, segmentation frameworks, measurement systems, and growth programmes that drive measurable business outcomes.
Requirements
What You Will Own
Digital P&L & Growth
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Own the full digital P&L across acquisition spend, CRM budgets, and retention outcomes.
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Drive growth across three key areas:
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B2B: Franchisee lead generation and lead-to-onboarding funnel.
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B2C: Store footfall and membership acquisition/retention.
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B2C: App acquisition, engagement, and repeat orders.
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Allocate budgets based on full-funnel LTV, CAC, retention, and revenue rather than acquisition metrics alone.
CRM & Customer Lifecycle Management
- Own the overall retention and customer lifecycle strategy.
- Define membership lifecycle programmes covering onboarding, engagement, renewal, and win-back.
- Develop customer segmentation, lifecycle stages, CRM channel strategy, and measurement frameworks.
- Manage CRM channels including SMS, WhatsApp, Push Notifications, RCS, and IVR.
- Establish the customer lifecycle management philosophy and ensure campaigns are built around measurable retention outcomes.
- Own repeat purchase, churn reduction, win-back, and CRM-attributed revenue initiatives.
Acquisition & Performance Marketing
- Develop and execute paid acquisition strategies across Meta, Google Ads, and UAC.
- Drive hyperlocal campaigns focused on store footfall and customer acquisition.
- Build and optimise B2B lead-generation funnels for franchisee and partner acquisition.
- Develop the roadmap to improve organic visibility and presence across traditional search and AI-generated answers.