Marketing Manager

This role is for one of Weekday’s clients
Salary range: Rs 400000 - Rs 1200000 (ie INR 4 - 12 LPA)

Min Experience: 4+ years
Location: Ahmedabad, Gujarat, India
JobType: full-time

We are looking for a results-driven Marketing Manager with strong expertise in B2B Marketing and Digital Marketing to develop and execute marketing strategies that drive brand awareness, generate qualified leads, and accelerate business growth. The ideal candidate will have experience in planning integrated marketing campaigns, understanding business audiences, managing digital channels, and collaborating with sales teams to improve customer acquisition and retention.

The candidate should combine strategic thinking with hands-on execution, using data-driven insights to optimize campaigns, improve marketing performance, and deliver measurable business outcomes.

Requirements

Key Responsibilities

1. B2B Marketing Strategy

• Develop and implement comprehensive B2B marketing strategies aligned with business objectives, revenue targets, and customer acquisition goals.
• Identify target industries, customer segments, decision-makers, and market opportunities to strengthen brand positioning and market penetration.
• Plan and execute demand-generation initiatives to attract, engage, and convert prospective business customers.
• Collaborate closely with sales and business development teams to align marketing activities with the sales pipeline and revenue goals.
• Develop marketing collateral, presentations, case studies, whitepapers, brochures, and other sales enablement materials.
• Conduct competitor analysis and market research to identify industry trends, customer needs, and opportunities for differentiation.

2. Digital Marketing and Lead Generation

• Plan, execute, and optimize digital marketing campaigns across search engines, social media, email marketing, and other relevant digital channels.
• Manage paid advertising campaigns, including Google Ads and LinkedIn Ads, to generate high-quality leads and maximize return on investment.
• Oversee SEO, content marketing, website optimization, and landing page performance to improve organic visibility and conversions.
• Develop and implement email marketing, marketing automation, and lead-nurturing campaigns to improve prospect engagement.
• Monitor campaign performance using analytics tools and identify opportunities to optimize conversion rates, cost per lead, and overall campaign effectiveness.