Digital Growth Specialist

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

As a Digital Growth Specialist on our Strategy & Growth for Agent Network team, you will play a crucial role in scaling our network and enhancing the digital footprint of Amarthalink. We are looking for a strategic thinker with a strong digital acumen to help us grow and strengthen our presence across various communities. If you are passionate about digital acquisition and data-driven growth, we encourage you to apply.

Responsibilities

• Develop a comprehensive digital acquisition strategy by deeply understanding segment behavior, business goals, user research, and competitor benchmarking
• Drive location-based acquisition initiatives by collaborating with the product, marketing, and data science teams to optimize targeting strategies and drive deep market penetration in key areas.
• Work with marketing to develop and implement robust digital marketing strategies to drive acquisition for the Amarthalink agent network.
• Work with marketingRegularly monitor and analyze the performance of digital campaigns, including paid ads, SEO, and ASO, to ensure optimal reach and engagement.
• Perform in-depth data analysis regarding agent network performance, including metrics on acquisition rates, location coverage, and agent activity.
• Utilize analytical tools to create detailed reports and visualizations that highlight trends, successes, and areas for improvement.
• Track & monitor key acquisition metrics, including installs, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS)
• Coordinate with relevant teams to manage and allocate budgets for digital marketing initiatives effectively.
• Ensure that spending on digital channels delivers optimal ROI and contributes to the strategic growth objectives.
• Work closely with other teams within the Strategy & Growth department to align digital strategies with overall business goals.
• Prepare regular reports for the team that provide insights into the digital performance and strategic recommendations for further growth.
• Gather insight and collaborate initiatives across multiple  functions (product, data, marketing, researcher)

Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
• Over 3 years of experience in growth, with a focus on digital acquisition.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data into actionable insights.
• Superior presentation and communication skills, capable of effectively conveying insights and strategies to stakeholders
• Strong background in data analytics 
• Ability to work independently and manage multiple projects in a dynamic and fast-paced environment.
• Experience in the retail or telecommunications sector, particularly in managing or growing agent networks.
• Advanced skills in data visualization, data analytics tools and digital marketing analytics tools.
• Knowledgeable in digital acquisition fundamentals, trends and best practices is preferable

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.