Change Management

Best consideration date for applications: Friday, September 4, 2026

PURPOSE OF POSITION

Thr Change Management Lead is responsible for leading organizational change management activities for the University System of Maryland (USM) Advancement Consortium's Technology Modernization Program, including the implementation and adoption of a shared Salesforce CRM platform across eleven USM institutions. The position develops and executes strategies that promote stakeholder engagement, communication, training, user readiness, and technology adoption, ensuring successful transition from the legacy CRM environment to Salesforce. Working closely with campus stakeholders, project teams, and executive sponsors, the Change Management Lead helps drive sustainable adoption, address resistance to change, and support long-term success of the Consortium's advancement technology transformation.

RESPONSIBILITIES

Change Management, Adoption, and Organizational Readiness:

• Leads the program’s change management strategy within the Salesforce Center of Excellence, ensuring alignment with the CRM Project Director’s implementation roadmap, program objectives, and governance framework.
• Drives adoption of the shared Salesforce CRM platform across all participating institutions by developing and executing stakeholder engagement, communication, and user readiness strategies that promote awareness, acceptance, and sustained utilization.
• Conducts organizational change impact and readiness assessments across member campuses, identifying affected stakeholder groups, adoption risks, potential resistance, and areas requiring targeted support; develops and implements mitigation strategies to address identified challenges.
• Partners with the CRM Project Director, campus stakeholders, and implementation teams to align change management activities with project milestones, releases, training initiatives, and go-live events; monitors adoption risks and escalates significant concerns to program leadership when appropriate.

Change Communications and Engagement:

• Develops and executes communication strategies and rollout plans to support new features, system enhancements, releases, and major implementation milestones across the Consortium.
• Creates and delivers targeted communications for executive sponsors, campus advancement leaders, functional stakeholders, and end users, ensuring messaging is relevant, timely, and actionable for each audience.
• Manages the program’s change communications calendar, coordinating messaging activities with project milestones, training initiatives, release schedules, and go-live events.
• Provides clear, consistent, and transparent communications that establish expectations, build stakeholder confidence, reinforce program objectives, and support successful adoption of new processes and technologies.