Strategist
Posted 12 Oct 2026
Advertised as “Freelance Strategist”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4–7 yrs
- Management level
- Individual contributor
- Contract
- Contract
No salary listed for this role.
About Us
We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1,200 people in 15 offices spanning four continents, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.
Overall purpose of the role
We’re keen to bring aboard a limited term (Oct-Dec, extendable) freelance strategist with data, measurement and social media reporting for exciting brands in SG and other markets. But it doesn’t stop with data - we want you to go beyond and identify patterns, extract insights & learnings, manage extensive data and cross-pollinate it, catalyse logic to magic!
The role will be focused on research and insights, social and content and measurement - setting KPIs and benchmarks, tracking outbound and inbound social campaigns and always on-content, finding synergies with organic x paid, content calendars and community management, thinking on-brand, x-channel & x-market, feeding back into optimising the strategy, creative and unearthing opportunities on how data informs effectiveness!
We want to create work that we’re proud of, that positively impacts people’s feeds, and drives business value for our clients. We welcome fresh thinking, well thought through and presented work, and an entrepreneurial spirit. We offer the opportunity to contribute and learn from some fantastic brands on social, the place where culture thrives!
What does the role involve?
RESEARCH & INSIGHTS
- Social Performance Tracking, Reporting and Optimisation - Setting KPI benchmarks with past owned and industry data, ensuring metrics are valuable and measurable, data AI dashboards, crafting custom dashboards aligned to KPIs, creator tracking, organic + paid synergies, funnel thinking, Community Management analytics & social listening opportunities, bringing in weekly and monthly reported and derived metrics data and analysing them into insightful and business-valuable reports.
- Elevating reports with insights, linking performance data to executional elements like creative-creator-platform-posting schedule/time/occasion etc. Live tracking to identify high engagement content opportunities for boosting, Community Management and optimisation learnings. Crafting and delivering presentations to clients independently, clearly, with rigour, clear narratives and takeaways, and highly sophisticated presentation and hygiene.
- Research: Crafting audience profiles rich with actionable data for creative, influencer and media approaches, understanding category macro dynamics and nuances across market data, comms, pricing, social listening, portfolio and competitor, brands on social - identifying best practices and best & worst performing content along with why - the creative and social science that drives success