Retention Marketing Manager

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You'll Join

Our Retention Marketing team in Bath manages subscriber loyalty and customer lifecycle strategies across Future's global portfolio. Based in our Bath office on a hybrid basis, we deliver data-led onboarding, engagement, and win-back campaigns for digital and print subscribers. You'll join a collaborative CRM group that values customer data, multi-channel innovation, and long-term lifetime value. This 12-month maternity cover role offers an exciting opportunity to guide subscriber retention across leading specialist media brands.

What you'll do

Reporting to the Head of Retention in Bath, you'll manage subscriber retention roadmaps across our digital and print subscriber portfolio. You'll oversee multi-channel customer journeys, automated renewal sequences, and targeted win-back campaigns to reduce churn and boost customer lifetime value. In this role, you'll work closely with CRM, Design, Editorial, and Acquisition teams to deliver high-performing lifecycle marketing.

On a daily basis, you'll build and test automated email series using CRM and CDP platforms. You'll analyze monthly retention metrics, translate campaign data into strategic insights, and test win-back promotional pricing models. Additionally, you'll coordinate campaign roll-outs within an agile sprint workflow and manage retention budget allocation.

• Manage multi-channel onboarding, renewal, and win-back campaigns to increase subscriber engagement and reduce churn.
• Optimize automated customer lifecycle journeys and email communication workflows across print and digital brands.
• Deliver monthly performance reporting, translating retention analytics into actionable recommendations for stakeholders.
• Collaborate with CRM, Design, Editorial, and Acquisition teams to create engaging, on-brand subscriber campaigns.
• Recommend strategic win-back pricing and promotional offers aligned with commercial revenue goals.
• Manage retention budget allocation to ensure strong return on marketing investment and long-term customer value.

What you’ll bring

• Demonstrable experience in retention, CRM marketing, or customer lifecycle management within subscription or recurring revenue models.
• Proficiency using CRM or CDP platforms, email marketing automation tools, and customer analytics software.
• Strong data analysis skills with an ability to translate performance metrics into clear campaign recommendations.
• Excellent written communication skills with experience writing copy for email and multi-channel customer journeys.
• Collaborative mindset with experience working alongside cross-functional teams in agile workflows.
• Proactive approach to testing new lifecycle initiatives, pricing strategies, and customer retention campaigns.

Minimum Requirements

• Experience in retention or CRM marketing within subscription, digital publishing, or membership sectors.
• Practical experience using CRM software, email automation platforms, and marketing data dashboards.
• Ability to work from our Bath office on a hybrid basis.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £30,000 - £40,000

This is a hybrid role, working 2 days per week from our Bath Office.

Internal job family level P5

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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