Content Marketing Specialist

About the Role

Infoquest's goal is to become the voice of the expert network industry and show up everywhere our clients and peers look, especially in AI search. AI tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews now read and cite every format: articles, videos, posts, and transcripts. Every piece we publish is a chance to show up everywhere.

As our Content Marketing Specialist, you'll execute our content engine across video, written, and social content. You'll create content that is engaging and informative, repurpose every piece across formats and channels, and make sure it's built to be found and cited by AI engines.

You won't be doing this alone. You'll work hand in hand with our Marketing Manager, who sets direction, co-creates, and supports you closely on strategy, writing, and distribution. Our CEO and team will be the on-camera and on-page voices.

This is a part-time role, 2-3 days per week on-site depending on output, with a clear path to full-time as the content engine grows.

What You'll Do

Planning & Research

• Execute the content engine plan and monthly calendar set with the Marketing Manager
• Co-ideate formats, series, and campaigns with the Marketing Manager and CEO
• Track platform trends and industry news, and turn them into content hooks
• Run a monthly content gap and competitor analysis

Video

• Co-ideate, shoot, edit, and publish video for Instagram, LinkedIn, YouTube, and other channels
• Create engaging, informative video on the expert network industry: how it works, trends, myths, and insights that position Infoquest as the industry's voice
• Occasionally produce trend-based reels around humor, workplace, and culture
• Run CEO deep-dive shoots on expert network topics
• Cover events, office life, and behind-the-scenes moments
• Edit with captions, motion graphics, sound design, and thumbnails

Written

• Write articles and blog posts on expert network topics
• Write LinkedIn posts for the company page and the CEO in our voices
• Support the Marketing Manager on long-form thought leadership

AI Search Visibility

• Structure every piece so AI engines can find, understand, and cite it: clear questions and direct answers, strong headings, and specific facts
• Publish transcripts, descriptions, and chapters for video so AI can read what's said, not just what's shown
• Keep how we describe Infoquest and the industry consistent across every channel