Head Of Marketing

About Silvur

Our mission: to support the 99% of members who retire.

Silvur is modernizing what retirement decision-making in America looks like. We partner with financial institutions to deliver world-class tools and educational resources to their account holders—including personalized content, calculators, and connections to healthcare and financial services—to support the critical decisions their members make in their 50s, 60s, and through retirement.

Our white-labeled online platform is available to millions of credit union members and has been named to the Forbes Fintech 50 Most Innovative Companies. We’ve been featured in The New York Times, Fortune, CNBC, and Yahoo! Finance, and are backed by leading VCs like Anthemis and strategic investors including Curql, Reseda Group/MSUFCU, Service Ventures and WSECU.

We believe health and wealth are inseparable in retirement—and we’re reimagining how credit union members are educated and supported during their Medicare journey. The introduction of our full-service, tech enabled insurance agency, Silvur Insurance, in 2024 allows us to extend our services to provide members with much-needed one-on-one guidance led by licensed insurance agents.

About the Role:

The Head of Marketing will play a pivotal role in Silvur’s mission to engage and support credit union members by executing comprehensive marketing strategies that elevate our brand and drive growth among credit unions and their members. You will be part of our leadership team, ensuring that your marketing vision is supporting our strategic goals. You will be supporting an experience that includes both digital and in person delivery.  Given the stage of our company you will act as both a team lead and an individual contributor- like the rest of the leadership team. 

As a company we are at an inflection point.  We are growing quickly and are leaning into AI powered workflows and tools to fuel our growth.  As a leader of the marketing team you will be expected to fully embrace AI. It's new for most of us but we’re learning together.

Responsibilities:

• MARKETING STRATEGY: Lead development of overall marketing strategy and plans to drive awareness, acquisition/sales, adoption, and engagement/retention for our portfolio of brands including Silvur and Silvur Insurance (Medicare). Partner closely with stakeholders in Sales, Product, and Partnerships team.  Build systems that scale- so 1 asset can be multiplied by 40 brands+ 
• MARKETING CAMPAIGNS: Responsible for creation of cross-channel data driven B2B and B2B2C marketing campaigns that target all stages of the sales funnel and consumer lifecycle. Team is responsible for Paid and organic marketing (direct mail, social, push, plus supporting partner marketing)
• PRODUCT MARKETING: Support member retention efforts and engagement in our digital product including written, audio and video content