Lifecycle Marketing Specialist

UN/COMMON is a digital commerce agency that helps ambitious ecommerce brands grow through strategy, creativity, technology, and data. We partner with high-growth, mid-market, and enterprise direct-to-consumer (DTC) brands to build exceptional customer experiences that drive measurable business results.

Our team is made up of collaborative problem-solvers who thrive in a fast-paced environment, challenge conventional thinking, and are passionate about helping our clients succeed. We value ownership, accountability, curiosity, and continuous learning while empowering our team members to make meaningful contributions every day.

About the Role

This role will be hands-on in all things email marketing, developing segmentation & flow logic, analyzing performance metrics, monitoring deliverability, and will be responsible for managing expectations with clients as well as internal teams. This role is a dual role where you are leading strategy and/or leading production on some client accounts depending on your past experience and the current business need.

As the Senior Lifecycle Marketing Specialist, you’ll be acting in a dual role of Strategist and Production Specialist for small to midsize Lifecycle Marketing clients. 

What you’ll be responsible for when acting as Strategist:

• You’ll be overseeing the strategy for multiple clients in the beauty, wellness, fashion, and lifestyle industries. This includes strategies for email, SMS, loyalty programs, pop-ups, etc.
• You’ll be responsible for each of your client’s email & SMS program’s health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations.  
• Overall account management is a core function of this role, including project management of strategic initiatives, ensuring all deliverables are provided on time, managing the scope of work for your clients, and ensuring overall client happiness. You will work closely with a Lifecycle Marketing Specialist and be accountable for supervising their deliverables and performance for shared clients. 
• You’ll be responsible for each of your client’s email & SMS program’s health and be accountable for revenue & engagement growth strategies, monitoring key KPIs such as conversion & engagement rates regularly to strategically recommend optimizations.  
• Additionally, you will be responsible for reporting tasks, pulling data, analyzing results, and developing recommendations. 
• You’ll be hands-on in the ESP to build automated workflows (drip campaigns), QA their logic, build segmentation, etc. 

What you’ll be responsible for when acting as Specialist: