Account Strategist
Posted 30 Jul 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4–7 yrs
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
Location: USA, Canada or South Africa
Department: Marketing
Reports to: Account Strategist
Role Type: Full Time
About the Role
Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We are looking for an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.
This is a hybrid strategic and operational role. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure that client campaigns deliver measurable outcomes.
You will be responsible for results, reporting, QA, and continual improvement. This is a senior role that blends analytical depth, strong communication, and execution oversight.
Key Responsibilities
Client Strategy and Leadership
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Lead strategy for all PPC and SEO clients across multiple industries.
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Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
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Build 90 day, 6 month, and annual growth roadmaps for clients.
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Translate complex marketing recommendations into simple, clear explanations for executives.
Performance Ownership
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Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
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Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
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Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.
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Ensure KPI tracking, conversion attribution, and analytics accuracy.
Execution Oversight
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Provide weekly direction and QA for campaign optimizations and deliverables.
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Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
Reporting and Communication
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Present monthly and quarterly performance summaries to clients.
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Oversee reporting accuracy and insights delivered by the PM or specialists
Qualifications