Manager - Livestream & Content Operations
Posted 7 Sep 2026
Advertised as “Senior Manager - Livestream & Content Operations”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- People management
- Employment
- On-Site
- Contract
- Full-time
No salary listed for this role.
Field of studyBusiness, Communications, Marketing (or related)
Study levelBachelor's
Position: Senior Manager - Livestream & Content Operations
Company: Makro (CP AXTRA)
Department: Digital Commerce / Marketing
Location: Headquarter, Bangkok, Thailand
Employment Type: Full-time
About the Role
Makro is looking for an experienced Senior Manager - Livestream & Content Operations to lead the planning, execution, and optimization of livestream commerce and content initiatives across our digital and social platforms. The ideal candidate has hands-on experience running large-scale livestream events and a strong operational mindset for driving engagement, conversion, and brand growth.
Key Responsibilities
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Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.
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Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders to ensure smooth execution.
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Develop content calendars and creative concepts that align with Makro's brand positioning and commercial goals.
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Own the end-to-end operations of livestream and content projects, including scheduling, budgeting, vendor coordination, and on-site/virtual event management.
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Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights to optimize future sessions.
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Collaborate with marketing, merchandising, and category teams to align livestream content with promotions and product launches.
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Manage relationships with livestream hosts, KOLs/KOCs, and platform partners to expand reach and improve content quality.
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Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities to continuously improve strategy.
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Prepare regular performance reports and present recommendations to management.
Requirements
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7+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.
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Proven track record of planning and executing large-scale livestream events (high concurrent viewership, multi-stakeholder coordination, or high-GMV sessions).
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Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations.