Inbound Sales Development Representative
Posted 27 Jul 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 1–3 yrs
- Management level
- Individual contributor
- Contract
- Full-time
No salary listed for this role.
Field of studyBusiness, Communications, Marketing (or related)
Study levelDiploma or higher
Inbound Sales Development Representative (SDR)
Department: Sales
Location: Singapore
Employment Type: Full-time
About EPOS
EPOS is a leading provider of smart POS and digital payment solutions, empowering merchants with seamless payment acceptance, business management tools, and value-added services. We help businesses of all sizes simplify operations, improve efficiency, and accelerate growth through innovative technology.
About the Role
We are looking for an energetic and customer-focused Inbound Sales Development Representative (SDR) to manage inbound sales enquiries and convert interested prospects into qualified sales opportunities.
As the first point of contact for potential merchants, you will engage customers through phone calls, WhatsApp, email, website enquiries, and marketing campaigns. Your role is to understand their business needs, qualify opportunities, introduce EPOS solutions, and hand over qualified leads to the Merchant Acquisition team for closing.
This role is ideal for someone who enjoys talking to customers, thrives in a fast-paced sales environment, and is passionate about helping SMEs adopt digital payment solutions.
Key Responsibilities
Lead Qualification & Customer Engagement
- Respond promptly to inbound enquiries from the website, social media, WhatsApp, phone calls, email, and marketing campaigns.
- Understand merchants' business operations, payment requirements, and current challenges.
- Qualify leads based on predefined criteria such as business type, transaction volume, outlets, and payment needs.
- Educate prospective merchants on EPOS' POS systems, payment solutions, and value-added services.
- Schedule product demonstrations or appointments with the Merchant Acquisition team for qualified opportunities.
Pipeline Management
- Maintain accurate customer information and activity records in the CRM.
- Follow up with warm leads to drive progression through the sales funnel.
- Track lead status and ensure timely follow-up until handover or closure.
- Meet daily, weekly, and monthly lead qualification and appointment targets.
Cross-functional Collaboration
- Work closely with Marketing to maximise conversion of campaign-generated leads.
- Collaborate with Merchant Acquisition, Operations, and Customer Success teams to ensure a smooth customer journey.
- Share customer insights and market feedback to improve products, campaigns, and sales processes.