National Sales Manager

This role is a great opportunity for someone who wants to gain strong exposure in the animal health industry, work closely with key industry stakeholders, and develop both commercial and technical expertise in a nationwide market setting.

Company Confidential

Industry: Animal Health

Overall purpose and responsibilities of the role:

The National Sales Manager will lead the national sales organization to achieve sustainable growth, operational excellence, and consistent execution of commercial strategies across all territories, channels, and species. The role ensures alignment of regional sales activities with national priorities while maximizing productivity, coverage, and customer impact.

Duties and Responsibilities:

National Sales Strategy & Execution

• Define and lead the national sales strategy, ensuring consistent implementation across regions, channels, and customer segments.
• Translate business objectives into national sales plans, targets, and action plans.
• Ensure optimal sales coverage, territory design, and resource allocation nationwide.
• Drive execution excellence across distributors, direct accounts, and field teams.

Team Leadership & Performance Management

• Lead, coach, and develop Area Sales Managers, ensuring clear accountability and performance standards.
• Set sales objectives and KPIs, monitoring execution and intervening promptly on deviations.
• Identify talent needs, support recruitment, onboarding, and succession planning for the commercial structure.

Commercial Operations & Forecasting

• Own the sales forecast, ensuring accuracy and alignment with supply, marketing, and financial planning.
• Monitor sales performance, pipeline, and productivity using CRM and datadriven tools.
• Drive continuous improvement in sales processes, reporting, and customer coverage models.

Distributor & Channel Management

• Define the national distributor strategy and governance framework.
• Ensure performance management, alignment, and accountability of distributors across regions.
• Support negotiation and management of key distributor agreements together with Legal and Finance.

Cross Functional Alignment

• Ensure strong coordination with Marketing, Technical Services, Supply Chain, and Finance to enable field execution.
• Support implementation of marketing campaigns, product launches, and promotional activities nationwide.