Marketing Operations Analyst
Posted 9 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4+ yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
- Visa sponsorship
- Not offered
No salary listed for this role.
Dodge Construction Network (Dodge) is looking for a strategic and hands-on Marketing Operations Analyst to unlock data-driven decision making. This role is critical to enabling efficient campaign execution, accurate attribution, and scalable growth.
You’ll collaborate across marketing, sales, and IT to analyze and optimize the processes that power our demand generation, lifecycle marketing, and digital performance.
This is a full-time position and reports directly to the Sr. Director, Revenue Operations & Analytics
Preferred Location
- This is a remote, home-office based role and candidates located in the continental United States will be considered
- For this position, there is a preference to hire in the Eastern Time zone, however candidates in other time zones willing to work Eastern time zone hours would also be considered
Travel Requirements
Expected travel is 10% for this role.
Essential Functions
- Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems
- Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms
- Develop and document processes, workflows, and governance standards for campaign execution and lead management
- Collaborate with demand gen and lifecycle teams to enable perfect lead routing, segmentation, scoring models, and A/B testing
- Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA
Education Requirement
Bachelor’s degree in a related field or equivalent education and work experience.
Required Experience, Knowledge and Skills
- 4+ years in marketing operations, marketing technology, or related roles
- Hands-on experience with: Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking and WordPress for website updates, plugin management, and performance optimization
- Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
- Familiarity with tagging, tracking, UTM frameworks, and working with Google Tag Manager and GA4
- Experience supporting lead routing & scoring, lifecycle management, attribution modeling, and campaign analytics