Paid Search Manager

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

Polymarket's Growth team owns the full acquisition funnel, from first impression to first deposit. We move fast because the product does. Markets open and close in hours, major events drive massive spikes in intent, and the window to capture demand is often narrow. Paid search sits at the center of that challenge: it's where existing intent meets our product, and converting that intent efficiently is one of the highest-leverage things we can do right now.

This role owns demand capture end to end across Google and Apple. That means Search, Performance Max, Demand Gen, YouTube, UAC, and Apple Search Ads, all under one roof, with full accountability for CAC, LTV, and payback. You'll be the person building the account architecture, owning the measurement layer, and making the budget allocation calls. There's no committee. There's no one above you in the channel who will catch mistakes or set the direction.

The challenge is real. Prediction markets are a new category for most users, the ad environment is regulated, and the news cycle never stops. The person who wins in this role is someone who treats account structure as a competitive advantage, builds systems so that launching around a major event takes minutes not hours, and reads marginal return data rather than blended averages to make allocation decisions.

What You'll Do

• Own paid search and app marketing end to end across Google Search, Performance Max, Demand Gen, YouTube, UAC, and Apple Search Ads, with direct accountability for CAC, LTV, payback period, and incremental revenue.

• Build and maintain account architecture that holds up at scale, covering campaign structure, bid strategy, budget pacing, negative keyword hygiene, and audience signals across web and app environments.

• Mine the full keyword and query surface continuously, including competitor conquesting, brand defense, category expansion, and identifying demand signals before competitors price them in.

• Build and own the measurement layer for the channel, including conversion tracking, MMP integration, SKAdNetwork and AEM setup, and incrementality testing that separates captured demand from created demand.