Marketing Director
Posted 19 Jun 2026
Advertised as “Marketing Director/Head”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 10+ yrs
- Management level
- People management
- Contract
- Full-time
No salary listed for this role.
Field of studyBusiness, Marketing (or related)
Study levelBachelor's
CertificationsMaster of Business Administration
We are looking for a Marketing Director to drive Pixlr Group’s global brand growth and strengthen its competitive positioning in creative technology. This role leads strategic marketing across brand, product marketing, Go-to-Market (GTM), acquisition, retention, digital performance, partnerships, and team development.
The Job:
1. Strategic Marketing Leadership
- Develop and implement a short-term, high-impact marketing strategy aligned with Pixlr Group’s business objectives.
- Provide strategic recommendations and insights to executive leadership to support business expansion.
2. Brand & Market Positioning
- Strengthen global brand presence and position Pixlr Group as a creative technology leader.
- Ensure consistency in brand messaging across all channels, aligned with the needs of content creators and software users.
3. Product Marketing & GTM Strategy
- Collaborate with cross-functional teams to craft go-to-market strategies for new products.
- Define product positioning for different user segments to establish competitive differentiation.
4. Customer Acquisition & Retention
- Design and implement data-driven marketing campaigns focused on acquisition, engagement, and retention.
- Utilise performance analytics to optimise campaign ROI and audience targeting.
5. Digital & Performance Marketing
- Oversee SEO, SEM, content strategy, email marketing, affiliate marketing, and paid social campaigns.
- Ensure marketing activities support SaaS business growth.
6. Partnerships & External Collaboration
- Identify and manage strategic partnerships to extend Pixlr Group’s reach.
- Collaborate with external agencies and partners to enhance campaign performance.
7. Budget & Resource Allocation
Manage and optimise the marketing budget to support strategic initiatives and maximise ROI.
8. Team Leadership & Knowledge Transfer
- Mentor and support the marketing team to foster a culture of innovation and data-driven decision-making.
- Establish a clear transition roadmap to ensure sustainability of marketing operations.
Requirements