Social Media

About Hook

Hook is a social music platform, backed by top-tier investors, building the next generation of music discovery, fan expression, and creator growth. Fans use Hook to legally remix, mashup, and reimagine the songs they love, then share their creations with the world. We work with artists, labels, and rights holders to turn passive listening into active participation.

Role Overview

We're looking for a Social Media Lead to own Hook's voice and presence across every platform. You'll develop Hook’s content strategy, building an editorial calendar around cultural moments, holidays, and the music moments that matter. This is a role that requires both strategic management and hands-on execution: you’ll run complex workstreams across agencies, influencers, and artist partners, and you’ll also be responsible for ensuring each post that goes out is well-drafted.

What You'll Do

• Own Hook's social content strategy end to end: aligning with our brand and product marketing narratives, and building out an editorial calendar built around cultural moments, holidays, and key music moments (releases, tours, award shows, industry takes).

• Be the voice of the brand: write sharp, culturally fluent copy across TikTok, Instagram, X, YouTube, and emerging platforms, and set the copy standard for everyone who posts on Hook's behalf.

• Lead influencer and creator strategy, from sourcing and negotiating to briefing and managing creators, plus UGC campaigns and amplification that turns fan-made content into a growth engine.

• Drive artist and label partnership activations, working with partners across the industry (labels, management, DSPs) on social collabs and campaign moments.

• Manage our external agencies and creative collaborators for content creation and media buying, including briefs, creative review, performance ads on social, and holding partners to a high creative bar.

• Support social influencer campaigns: work with Head of Growth to plan and allocate budget across organic, creators, and paid, and report on what it returned.

• Oversee community management and social listening: set the playbook for DMs, comments, and trend-flagging, and manage and mentor our social media coordinator.

• Plan and run integrated campaigns around product launches and marketing beats, coordinating in-house and agency workstreams.

• Define what success looks like: set KPIs, build reporting on growth, engagement, and conversion, and use the data to decide what we do more (and less) of.

• Bring a strong creative eye: art-direct content, give sharp feedback, and keep everything unmistakably Hook.