Product Manager

The Product Manger - Cards will be responsible for developing, managing, and scaling HugoBank’s Credit Card portfolio, encompassing both secured and unsecured variants. This role serves as the central point of ownership for product strategy, design, performance, and regulatory alignment across the card lifecycle  from acquisition and activation to usage, collections, and retention. The incumbent will play a pivotal role in shaping the evolution of HugoBank’s credit card strategy, leveraging data, partnerships, and customer insights to drive portfolio growth and financial inclusion in alignment with the Bank’s broader mission.

Essential Duties and Responsibilities

Product Strategy & Proposition Development

• Define and execute the end-to-end product strategy for HugoBank’s Credit Card portfolio including secured and unsecured variants aligned with the bank’s financial inclusion and lending-first vision.
• Develop differentiated customer value propositions (CVPs) that address key customer segments such as salaried millennials, professionals, and emerging credit users.
• Conduct market scans and competitor benchmarking to identify whitespace opportunities, pricing gaps, and innovative features contextual to Pakistan.
• Create and maintain the Credit Card Product Roadmap, ensuring alignment with the bank’s overall product evolution and regulatory milestones.
• Collaborate with internal stakeholders and external partners (Visa, PayPak, Mastercard, etc.) to design compelling propositions with strong reward, spend, and engagement potential.

Product Design, Development & Implementation

• Translate product concepts into detailed Business Requirement Documents (BRDs) and work with Technology and Operations for delivery within agreed timelines.
• Develop of new features, loyalty propositions, and digital enhancements to improve user experience and differentiation.
• Coordinate with Vendors and Processors for card issuance, tokenization, personalization, and lifecycle management.
• Support testing, UAT, and post-launch monitoring to ensure seamless product rollout.
• Regularly review customer journeys and feedback to identify friction points and propose design enhancements.
• Contribute to the long-term evolution of the bank’s credit ecosystem by providing insights into customer behavior, regulatory trends, and technology advancements.
• Support the development of new features, loyalty propositions, and digital enhancements to improve user experience and differentiation.
• Assist in exploring opportunities for embedded card offerings (e.g., co-branded or partnership cards) aligned with HugoBank’s strategic ecosystem.
• Stay informed on emerging card technologies such as tokenization, contactless payments, and AI-driven credit scoring to recommend future initiatives.