Paid Media Strategist

QRY 101

Hey there! We're QRY, a media-buying agency that specializes in scaling retail brands. We connect brand awareness and performance media to unlock growth, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We’re a high‑performance, high‑ownership team that values candor, curiosity, and results. We love what we do and the people we do it with.

We’re hiring a Paid Media Strategist to own channel performance across a portfolio of clients. You’ll plan, launch, and optimize social campaigns, keep budgets and pacing tight, and translate data into crisp decisions. You love the details, move with urgency, and can explain complex ideas simply, internally and with clients.

Your day-to-day

This role involves successfully managing client campaigns in the digital advertising space across 4 main sectors:

• Media Strategy:

• You plan, book, and optimize paid media campaigns (i.e. Meta, TikTok, Pinterest, and Reddit) for 6-8 clients, utilizing available media planning tools to develop media plans.

• You strategize and implement A/B experiments to test audiences, creative, landing pages, offers, etc.

• You facilitate campaign implementation, including asset collecting and trafficking.

• With support from Associate Directors, you’ll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.

• Performance:

• You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.

• You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.

• Reporting + Forecasting:

• You enthusiastically present reports to clients, highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps.

• You complete a monthly forecast for respective channels based on budget and/or revenue goals.

• Cross Channel Strategy + Collaboration:

• You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.