Search Engine Optimization Manager

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

As a leader in organic search and discovery, you will drive the global organic growth strategy across all web. Your mission is to establish SurveyMonkey as a definitive authority for our customers' most pressing challenges. You will balance traditional SEO foundations with emerging AEO priorities, ensuring we lead in a search landscape reshaped by AI.

 

What you’ll be working on

• Build a Holistic Search Strategy: Work alongside Manager of Growth Marketing to integrate organic visibility with paid SEM performance in order to optimize capital allocation. Focus on reducing paid spend on high-authority brand terms to reinvest in competitive non-brand gaps, as well as faster PPC-to-SEO testing.

• Drive the SEO/AEO Strategic Roadmap: Operationalize the measurement of AI discovery, executing strategies to gain a competitive advantage in both traditional "blue link" results and LLMs. Serve as the lead strategist for unifying traditional content generation with "Model Training" dominance for LLMs.

• Foundational SEO Excellence: Oversee global content architecture, including localization, internal linking strategies, metadata optimization, and schema markup. Partner with technical and engineering teams to ensure all web properties are structured for maximum crawlability and visibility.

• AI-First Tooling: Proven experience driving an "AI-first" approach to SEO/AEO operations, including the development or implementation of Model Context Protocols (MCPs) to bridge data silos between enterprise repositories and LLMs for faster decision making and execution.

• End-to-End Content Operations: Support the strategic planning of the web content calendar in collaboration with the Senior Manager of Product Marketing and Web Content. Ensure content delivered is 100% optimized for discovery, as well as high-value business actions such as engagement, visits, and sign ups.

• Strategic Business Impact: Serve as the organic search subject matter expert for the SurveyMonkey brand, translating SEO performance into bottom-line business value by aligning strategies with high-intent customer segments and revenue targets.

• Cross-Functional Liaison: Act as the primary strategic point of contact for SurveyMonkey SEO/AEO content health, working across Product, Data Engineering, and Marketing to diagnose competitive gaps and act with speed through peak periods.

 

We’d love to hear from people with

• 6+ years of professional experience in SEO, Content Strategy, or Digital Product Management within a large-scale, high-growth organization, with 1-2 years of people management.

• Analytics & Visualization: Proficiency in translating complex data into actionable narratives by building custom dashboards and pulling deep insights from tools such as Tableau and Amplitude.

• Expertise in the "New Search" Stack: Deep understanding of AEO vs. SEO, specifically how LLMs parse "Information Gain," entity relationships, and sentiment.

• Multi-Media Content Mastery: Proven track record of managing and optimizing content across various formats for search rankings and user engagement.

• CMS & Technical Proficiency: Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Ahrefs, or similar).

• Strategic Influence: Ability to translate complex "Agentic" or AI behavioral shifts into clear business strategies and influence senior leadership.

• High Ownership: A self-starter who can move from reactive answering to proactive education, and drive a competitive advantage in a rapidly shifting landscape.

The base pay provided for this position ranges from CAD $100,300.00/ year - $118,000.00/ year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

This opening is for an existing vacancy.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from our Ottawa office up to 1 day per week.

 

#LI-hybrid

Why SurveyMonkey? We’re glad you asked

At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.

We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving, opening new hubs in Costa Rica and India, crossing the threshold of 100 billion questions answered, and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.

We live our company values—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

Your data

For more information on how SurveyMonkey (including its subsidiary and affiliated companies) processes your personal data as a job candidate or applicant, please see our Global Applicant and Candidate Data Privacy Notice. Please note that we may use artificial intelligence (AI) tools to support parts of the hiring process, such as sourcing candidates, reviewing applications, analyzing resumes, or summarizing interviews. These tools assist our recruitment team but do not replace human judgment.