Social Copywriter

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Social Media Copywriter. Lead social strategy and content for a global tech leader. You’ll act as strategist, PM, and community manager to drive brand love across APAC. Requires an astute grasp of social trends and the tenacity to trial disruptive ways to grow engagement in a fast-evolving space.

Role:

• Plan, refine and execute the social content strategy for the SEA & APAC market, covering but not limited to the following: Always-on content, campaigns, employee advocacy and influencer programs
• Work closely and be a trusted counsel for internal and external stakeholders when it comes to social amplification efforts and plans
• Lead, source and execute social content development and curation efforts, including planning the editorial calendar, copywriting, basic design (following predefined templates and brand guidelines) and publishing for both Facebook and Twitter
• Exercise firm due diligence and ensure that all activities on social media are fit-for-market, meet local needs and capture local nuances
• Ensure and preserve the sanctity of the client’s brand for all forms of delivery through social media - be it copy, creatives and/or any other forms of engagement
• Review and report owned content performance and learnings, along with proactive sharing of best-in-class practices on social media and competitive intelligence
• Lead performance audits and reviews and provide direction to social media and engagement strategies and tactics for APAC
• Build and manage strong relationships with influencers in APAC to bolster authentic advocacy and brand love

You:

• Degree in Business, Communications, Marketing preferred, or equivalent industry experience
• 8+ years of experience in tech, marketing or related industry and a proven track record in social media strategy and management
• A strategic and creative thinker who can navigate the ever-evolving social landscape
• Able to positively influence diverse stakeholders and galvanise them on the social agenda and mission of the brand
• Ability to work with local and geographically dispersed stakeholders to deliver clear instructions and directions
• Solid project management experience, with an ability to bring both order and attention to detail
• Experience with social media publishing tools like Sprinklr
• Working knowledge of Adobe Photoshop
• A fiery passion for all things social