Social Media

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Maker Lab seeks a B2B Social Media Lead to drive brand advocacy and community for a major tech client in APAC. The role requires strategic planning, regional campaign execution, AI tool adoption, and cross-functional leadership to deliver impactful social engagement.

Role:

• Program Management & Regional Strategy: Plan, refine, and execute regional/market specific social strategy and campaigns for APAC which includes supporting flagship global and regional events,  micro-campaigns, employee advocacy, and influencer programs.
• AI & Emerging Tech Adoption: Pilot and incorporate emerging AI platforms, and interactive social tools to streamline workflows, optimise content production, and stay ahead of platform trends.
• Operational Excellence & Reporting: Drive team reporting efforts, including quarterly reports, biannual reports, and year-in-review newsletters; monitor OKR pacing; and establish easy-to-follow structures and templates to eliminate bottlenecks and optimise team operations.
• Paid Social Management: Oversee paid social amplification strategies, operations, and reporting, managing media agency workflows via regular Work-In-Progress catchups.
• Stakeholder Alignment & Advisory: Work closely with regional stakeholders across APAC as trusted counsel, elevating team visibility across cross-functional groups, including Brand, AI, Developer, PR, and Studio, and taking charge of high-stakes projects when needed.
• Content & Developer Engagement: Lead content development, curation, editorial calendars, and developer engagement social activities across channels.
• Market Nuance & Brand Sanctity: Exercise due diligence to ensure activities are fit-for-market, capture local nuances, and preserve the sanctity of the client’s brand across copy and creatives.
• Team Leadership & Mentorship: Manage and mentor a remote team, creating a supportive environment with structured onboarding, daily standups, and peer pairing, while empowering team members to own regional initiatives.
• Crisis & Reputation Management: Monitor trends, social listening insights, and platform updates, while managing brand safety and partnering with PR on crisis management when needed.

You:

• Education: BA/BS degree or equivalent experience.