Digital Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client is a specialized marketing agency serving the beauty and wellness industry. The agency partners with high-end salons, spas, and lifestyle brands across North America, providing branding, digital strategy, and search visibility services.

The company combines industry expertise with a collaborative, high-energy environment that balances creative work with data-driven results.

Role Overview

The Digital Marketing Specialist & Coordinator will be responsible for the hands-on execution of digital marketing activities across multiple client accounts. This role focuses on operating the Search Atlas AI-SEO platform, completing recurring SEO deliverables, managing client account information, and ensuring that monthly production requirements are completed accurately and on time.

The ideal candidate is detail-oriented, proactive, and comfortable working independently with digital marketing tools. This individual should enjoy learning software platforms, following established processes, and performing day-to-day marketing tasks while collaborating with a Senior SEO Strategist on more complex technical challenges.

Location

Fully Remote (Work from Home) | 8:00 AM – 6:00 PM CT | Monday–Thursday (4-Day Workweek)

Key Responsibilities

SEO Execution & Platform Management

• Operate the Search Atlas platform to execute SEO services included in client packages.

• Perform monthly SEO optimizations across assigned client accounts.

• Monitor keyword rankings and conduct basic technical SEO checks.

• Execute recurring SEO tasks according to established processes.

• Complete content updates and other monthly SEO deliverables.

Client Account Coordination

• Maintain organized records of client preferences, unique requirements, and historical account information.

• Track account-specific needs to ensure deliverables are completed accurately.

• Manage multiple client accounts while maintaining attention to detail.

• Ensure important client information and requirements are not overlooked.

Project Management & Monthly Deliverables

• Manage an individual production calendar using ClickUp.

• Organize and track monthly deliverables, including content updates, SEO tasks, and reporting.

• Follow established workflows to ensure recurring production goals are met.

• Complete assigned tasks accurately and within established deadlines.

Analytics & Performance Reporting

• Monitor performance data using Google Analytics and Google Search Console.

• Review marketing performance data to identify relevant trends.

• Prepare clear monthly performance summaries for stakeholders.

HubSpot & Marketing Support

• Assist with lifecycle campaign logistics using HubSpot.

• Perform data entry and maintain information within HubSpot.

• Conduct basic campaign performance checks.

• Provide light email marketing support.

SEO Collaboration & Troubleshooting

• Collaborate with the Senior SEO Strategist on technical SEO challenges.

• Support troubleshooting efforts when higher-level technical guidance is required.

• Apply established SEO processes while developing proficiency with digital marketing systems.

Qualifications

Experience

• 2+ years of hands-on experience in digital marketing or account coordination.

• Direct experience using Search Atlas, HubSpot, and ClickUp.

• Experience performing digital marketing tasks rather than solely coordinating or managing them.

Skills

• Working knowledge of local and organic SEO, including keywords, metadata, and rankings.

• Ability to operate digital marketing platforms and execute recurring SEO tasks.

• Strong ability to learn and master software platforms, including discovering useful features and shortcuts.

• Excellent organizational skills and attention to detail when managing multiple client accounts.

• Ability to maintain accurate client information, preferences, and account history.

• Ability to manage recurring monthly deliverables and meet production deadlines.

• Ability to work independently and take initiative in completing assigned responsibilities.

• Comfort following established processes and maintaining consistent, high-quality output.

Preferred Experience

- Experience working in the beauty, salon, or wellness industry.

What Success Looks Like

• Monthly SEO deliverables are completed accurately and on time across assigned client accounts.

• Search Atlas is used effectively to execute SEO optimizations, keyword tracking, and basic technical checks.

• Client preferences, requirements, and historical information remain organized and accessible.

• Monthly production tasks are consistently managed through ClickUp.

• Google Analytics and Google Search Console data are used to identify trends and prepare monthly summaries.

• HubSpot data entry, campaign checks, and email marketing support tasks are completed.

• Technical SEO challenges are addressed through collaboration with the Senior SEO Strategist.

• Digital marketing processes are followed consistently while proficiency with the company's platforms continues to improve.

Opportunity

The Digital Marketing Specialist & Coordinator will have the opportunity to develop hands-on expertise in digital marketing systems while supporting SEO execution and account coordination for beauty and wellness clients.

This role provides an opportunity to master platforms such as Search Atlas, HubSpot, and ClickUp, work alongside a Senior SEO Strategist, and eventually contribute to improving established digital marketing workflows.

 

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets