Paid Media Specialist
US$1,800 – US$2,500 / mth base salary
Posted 29 Sep 2026
Advertised as “AI Paid Media Specialist”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Contract
| Base salary | US$1,800 – US$2,500 / mth |
|---|
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
The AI Paid Media Specialist will own paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting. This role will manage audience and bid strategy, budget allocation, creative versioning, campaign execution, structured testing, and performance reporting through to pipeline.
This is a hands-on, in-house role. The AI Paid Media Specialist will directly build, launch, and optimize campaigns rather than manage an external agency. The role also involves daily use of Claude and AI-powered skills and automations to accelerate creative production, analysis, and reporting.
The position is specifically focused on paid social and video. Paid search platforms, including Google and Microsoft, are not within the scope of the role.
Location
Fully Remote | 9:00 AM - 5:00 PM EST
Key Responsibilities
Audience, Bid & Budget Strategy
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Build and refine audience targeting across LinkedIn, YouTube, and Meta.
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Develop and manage bid strategies across paid social and video campaigns.
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Allocate and adjust budgets based on campaign performance and business priorities.
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Shift spend across segments and campaigns based on performance insights.
Creative Production & Versioning
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Transform core creative assets into channel-specific variants.
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Create short-form video cuts, stills, carousels, ad copy, and syndication copy.
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Adapt creative for the requirements of LinkedIn, YouTube, and Meta.
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Use AI-enabled workflows to accelerate creative versioning and production.
Campaign Execution & Optimization
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Build, QA, launch, and manage campaigns end to end.
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Ensure campaigns and creative assets are launched quickly and accurately.
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Independently manage ongoing campaign optimization.
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Manage multiple campaigns, tests, and deliverables without agency or team support.
A/B Testing & Conversion Optimization
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Run an ongoing structured A/B testing program.