Performance Marketer
US$120,000 – US$130,000 / yr base salary
Posted 15 Sep 2026
Advertised as “Performance Marketer (Paid Ads + Creative)”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$120,000 – US$130,000 / yr |
|---|
Data quality is the bottleneck of the AI era. Every Fortune 500 is trying to solve it. We're the team they call.
Soda is the data quality layer for Disney, Ralph Lauren, CBRE, HelloFresh, 2K Games, and Nubank. Our open-source engine, Soda Core, is used by companies like Tesla, Slack, Adyen, Walmart, and JPMC. The category is growing fast because AI doesn't work on bad data.
We're hiring one person to own paid acquisition end to end.
About Us
Soda's mission is to monitor the world's decisions. We're building the first Data & AI performance monitoring platform that spans data collection to automated decision-making.
The Role
Not to manage an agency. Not to approve creative someone else made. You write the ad, you make the asset, you build the landing page, you launch it, you own the budget, and you read the numbers on Monday and kill what didn't work.
You'll join the Growth team reporting to a co-founder.
What you might call yourself. Performance marketer, paid media manager, paid acquisition lead, demand gen manager, growth marketer, creative strategist, media buyer, or the person at a startup who just ended up running the ads. We don't care what's on your CV. You need to have run B2B paid yourself and you need to have made the creative, and most people have only done one.
Who this is for. People who have personally run enterprise B2B ads at a company nobody had heard of yet. You know what a $40 click feels like, you know why the creative that won on LinkedIn dies on Reddit, and you have opinions about it that you earned by losing money that mattered.
If your last job was allocating budget across channels and reviewing what an agency shipped, this isn't it. If you've been making the ads yourself because it was faster than briefing someone, this is it.
What You'll Do
- Own paid acquisition end to end: LinkedIn, Meta, Google, Reddit, , ChatGpt, X, and whatever you can prove works.
- Make the creative. Copy, static, video, landing pages. You are the studio, and AI is how you get to twenty variants instead of two.
- Run a real testing cadence: hypothesis, ship, read, kill. Volume of tests is the job; most of them will lose and that's the point.
- Own the budget and the number. Pipeline and qualified meetings, not impressions.
- Work with the founders, customer engineers, and customers on what Soda actually says to the market. Your opinion matters here.
Requirements
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You've run enterprise B2B paid at a startup or growth-stage technical company: data, infrastructure, developer tools, security, or observability. Long cycles, a buying committee, high contract values - and no brand pull to coast on. Running paid for a company everyone has heard of, with a big budget and an agency, is a different job to running it for one nobody knows yet on a budget that doesn't forgive waste. We need the second one.