Marketing Manager

About BeatO

BeatO is India's leading digital diabetes care platform, offering a full-stack ecosystem of connected glucometers, app-based monitoring, and structured care programs led by doctors, diabetes educators, and nutritionists. Founded in 2015 and headquartered in New Delhi, BeatO serves over 1.5 million members across the country, with the majority of its user base in Tier 2 cities and beyond. The company is backed by investors including W Health Ventures, Lightrock India, Orios Venture Partners, and PharmEasy, and continues to expand its phygital care model, diabetes-reversal programs, and consumer health product lines.

Requirements

Role Summary

BeatO is looking for a Senior Manager – Marketing to own growth marketing for its B2C and service-led care programs. This is a hybrid strategist-operator role: the person will be expected to design new go-to-market approaches and continuously optimize the acquisition-to-enrolment funnel, while also staying hands-on with day-to-day campaign execution. The role splits roughly 60% performance marketing (paid acquisition, funnel optimization, budget ownership) and 40% other marketing efforts (organic, lifecycle, partnerships, and campaign support), and is based in BeatO's Delhi office.

Key Responsibilities

• Own performance marketing end-to-end across paid channels (Meta, Google, programmatic, app-install campaigns) to drive acquisition and enrolment into BeatO's care programs — roughly 60% of the role.
• Design and test new GTM approaches for BeatO's B2C/service-led programs: audience segments, channel mixes, offers, and pricing or bundling experiments, rather than only running the existing playbook.
• Own full-funnel optimization from awareness through app install/lead capture, trial, paid conversion, and program retention, working closely with product, growth, and care teams.
• Execute and support other marketing efforts (~40%): organic/social, lifecycle and CRM campaigns, content, partnerships, and on-ground or BTL activity as needed.
• Set up and monitor CAC, LTV, ROAS, and attribution dashboards; report performance and funnel health regularly to leadership.
• Manage relationships with external agencies, freelancers, and platform partners for paid media, creative, and content production.
• Own budget allocation across channels and campaigns to hit acquisition volume and CAC targets.
• Partner closely with sales/care and clinical teams to ensure the marketing funnel is aligned with actual member outcomes and business goals, not just top-of-funnel metrics.

Requirements (Must-Haves)

• Experience in B2C marketing or B2C service-led growth, ideally within health, wellness, fintech, or subscription-led consumer businesses.
• Hands-on, current experience running performance marketing campaigns (Meta Ads, Google Ads, app campaigns) — this is not a strategy-only or purely managerial role.
• A track record of building or testing new GTM approaches, not only executing an existing channel plan.
• Full-funnel thinking: comfortable owning both top-of-funnel awareness metrics and bottom-of-funnel conversion/enrolment numbers.
• Comfortable working with data and dashboards (Google Analytics, app analytics/CRM platforms, ad-platform reporting).
• Willingness and ability to work in-office in Delhi.

Preferred Qualifications

• Prior experience in healthtech, digital health, or a subscription/program-led D2C business.
• Experience managing external agencies alongside a lean in-house team.
• Familiarity with app growth and retention tools (e.g. CleverTap, MoEngage, or similar).
• MBA or equivalent qualification, though not a strict requirement given relevant hands-on experience.