Performance Marketing Executive

Actxa is a Singapore-rooted smart wearable company on a mission to make better health accessible at scale through technology. Built on years of innovation in connected devices and smart living, Actxa has grown into a trusted companion supporting individuals across the region in taking control of their wellbeing.

Our flagship product, the Actxa Core Smart Ring, features AI Glucose Scan, the world’s first clinically studied, non-invasive approach to glucose awareness, delivering a Normal or Elevated reading in just one minute through a ring designed for everyday wear. 

We are looking for a Performance Marketing Executive to manage and optimize the performance funnel across paid media and organic discovery, while supporting our channel sales partners with marketing execution. You will run and optimize paid campaigns across Meta, Google and TikTok, drive organic visibility through SEO and Generative Engine Optimization (GEO), and support distributors and retail partners with the marketing tools they need to sell Actxa effectively. You will also help ensure that the Actxa Core Smart Ring and AI Glucose Scan are represented accurately and prominently wherever customers search, whether through a search engine or AI answer engine.

This is a hands-on, metrics-driven role suited to someone equally comfortable building a Meta Advantage+ campaign, briefing a retail partner's sales team, and investigating a drop in organic traffic following a Google algorithm update.

Paid Media (Meta, Google, TikTok)

• Plan, launch and manage paid campaigns across Meta, Google (Search, Shopping, Performance Max) and TikTok, aligned with revenue and CAC/ROAS targets.
• Work within allocated budgets across channels and campaigns, reallocating spend toward the best-performing audiences, creatives and placements.
• Build and maintain audience segmentation, retargeting and lookalike strategies across platforms.
• Partner with the creative team to brief, test and refine ad creative and copy, running structured A/B tests across hooks, formats and offers.
• Monitor pixel and conversion tracking, attribution and campaign health, and troubleshoot tracking issues as platforms evolve, including iOS/privacy changes, Meta CAPI and GA4.

SEO & GEO

• Manage on-site and off-site SEO, including keyword strategy, technical SEO health, on-page optimization and content recommendations to improve organic search traffic and rankings.

• Develop and execute a Generative Engine Optimization (GEO) approach to help ensure Actxa's products, claims and content are accurately surfaced and cited by AI answer engines such as ChatGPT, Google AI Overviews and Perplexity.