Director Of Business Development

The Experience Senior Living Team is comprised of dynamic professionals that are fueled by their passion to empower people as they grow older to live life to the fullest. They are creators, architects, nurses, researchers, programmers, marketers, facilitators, developers, investors, and caregivers, all focused on making a positive impact on the lives of residents, their families and team members.

The Director of Business Development is responsible for driving both internal and external sales growth within Experience Senior Living’s Colorado market. This role will begin with a focused assignment—supporting the sales and occupancy growth of a designated community (approximately 60% internal sales and 40% external business development). Once that community is stabilized, the position will expand to encompass external business development and referral relationship management across all Colorado communities.

Responsibilities

Internal Sales & Community Stabilization (Initial Phase)

• Partner with the Executive Director and Director of Sales to meet and exceed occupancy goals for the assigned community.
• Lead or support sales presentations, tours, and prospect follow-up to drive move-ins.
• Maintain accurate data and follow-up activity within the CRM system (Sherpa or equivalent).
• Collaborate with community leadership to ensure an exceptional prospect experience, model staging, and adherence to ESL brand standards.
• Conduct daily sales strategy sessions and participate in creative outreach planning.
• Provide on-site coaching and support to sales teams during periods of turnover, leave, or transition.
• Support event planning and community visibility to increase qualified leads.

External Business Development (Long-Term Focus)

• Develop and manage relationships with professional referral sources including healthcare providers, discharge planners, social workers, and community partners.
• Identify and cultivate referral pipelines that generate qualified leads for all Colorado communities.
• Create and execute business development plans with measurable referral and conversion goals.
• Track and report referral activity, conversion ratios, and market intelligence to the SVP of Sales & Marketing.
• Maintain an active presence in the local market through outreach, presentations, and strategic partnerships.
• Represent ESL at regional networking events, health fairs, and industry associations.
• Collaborate with divisional and senior leadership to assess market trends, competitive positioning, and partnership opportunities.