Head of Demand Generation
Posted 31 Aug 2026
Advertised as “Head of Demand Generation (Remote, Germany)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
About Easygenerator
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
Role Summary
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
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Own paid, organic, website, and conversion channels.
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Translate growth targets into clear priorities and roadmaps.
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Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
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Lead website structure, messaging, UX, landing pages, and CRO.
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Partner with PMM to ensure clear, differentiated positioning.
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Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
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Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
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Optimize for pipeline and revenue impact with strong attribution visibility.
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Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
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Lead revenue-focused content aligned to buyer journey and enterprise sales.
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Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
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Own marketing-sourced pipeline targets and key revenue KPIs.
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Build quarterly growth plans and improve funnel bottlenecks.