Email & CRM Marketing Specialist
Posted 21 Sep 2026
Advertised as “Email & CRM Marketing Specialist (SMS & CRM Journeys Officer)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 2–5 yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
Company Description
Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.
Powered by our proprietary AI platform, a national network of 1,300 brokers and 220 retail stores, and an integrated ecosystem of property services, Lendi Group supports customers at every step of their property journey to find, buy and own with confidence. Managing a $107B+ loan book, the Group continues to set the pace in the industry and was recently recognised as Aggregator of the Year.
Why Join Us?
- Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions.
- Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
- Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
- Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.
Job Description
- Work with a Customer Journey Manager designing and building marketing automation workflows.
- Design and build personalised email, SMS and landing page experiences in Marketing Cloud.
- Have an understanding of database objects and the ability to write SQL queries with AI assistance.
- Supporting a Customer Journey Manager with the build, testing, reporting and optimisation of regular campaign sends
- Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
- QA support for the journeys team on other member journeys and campaigns
- Creating and maintaining documentation for journeys and campaigns.
- Coordinating the roadmap and backlog of Customer Journey/Lifecycle and Marketing Cloud enhancements and feature expansions
- Working with a journeys team to drive best practice, efficiency, and optimisation to meet business objectives.
- Manage and triage help desk tickets for the journeys space.
Qualifications
Required
- 2–5 years of relevant experience in marketing automation platforms
- Hands-on technical experience using Salesforce Marketing Cloud to build journeys and emails
- Skilled in email development utilising HTML, CSS and AMPscript