General Manager

Company Description

Lendi Group is transforming the way Australians find, buy and own property. As the company behind Lendi — Australiaʼs original and #1 digital mortgage brand — and the iconic Aussie franchise network, we combine technology, distribution and deep property expertise to support customers across their entire property journey.

Powered by our proprietary AI platform and a national network of 1,300 brokers and 220 retail stores, Lendi Group now manages a $107B+ loan book and continues to set the pace in the industry, recently recognised as Aggregator of the Year.

Through our integrated Find–Buy–Own ecosystem and industry-leading Agentic platform, weʼre redefining how property decisions are made — delivering greater confidence, speed and simplicity for customers.

This role sits at the centre of that next phase of growth.

To learn more about life at Lendi Group check out our blog: https://www.lendi.com.au/inspire/category/life-at-lendi/

• Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI-native by June 2026.
• Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

About the role

The GM, Aussie Retail holds full national P&L accountability for one of Australia’s most recognised mortgage brands. This role presents a rare opportunity to lead and scale a national franchise network while driving sustained revenue and margin growth. The GM will focus on strengthening franchisee partnerships and network engagement, integrating Retail into a broader technology-enabled ecosystem, and shaping the future of retail mortgage distribution.

Job Description

Franchise Retail Strategy & Channel Growth

• Develop and execute the national Franchise Retail growth strategy aligned to Group objectives
• Scale the Retail footprint while protecting unit economics
• Drive sustained productivity uplift across the franchise network
• Ensure long-term channel sustainability and margin discipline.

Inspirational Network Leadership

• Lead and coach State Managers to build high-performing, growth-oriented teams
• Build strong, trusted partnerships across the franchisee network
• Foster a culture of accountability, collaboration and customer excellence
• Act as a visible and credible leader across the Retail channel.

Performance & Commercial Accountability

• Own Retail P&L and operating budget
• Monitor productivity metrics (lodgements, DPH, conversion, attachment)
• Drive structured business planning and disciplined performance management
• Embed data-informed leadership supported by our Agentic platform.

Operating Model & Innovation

• Lead adoption of agent-assisted leadership tools to increase decision velocity
• Champion the integration of Retail within the Find–Buy–Own ecosystem
• Drive alignment between retail and broader distribution functions.

Leadership

• Serve as a senior member of the Distribution Leadership Team, contributing to strategic direction, decision-making, and organisational leadership.
• Demonstrate cabinet solidarity and executive presence
• Lead with integrity, accountability and long-term growth focus.

Key Measurements

• Retail revenue and contribution margin
• Franchisee productivity and settlement growth
• Network headcount growth and retention
• State-level NPS and engagement
• Campaign adoption and product penetration
• Budget performance and cost management.

Qualifications

We’re looking for an established industry leader who brings:

• Deep experience across mortgage broking, lending, aggregation, franchise networks or retail financial-services distribution
• Strong credibility and established relationships across brokers, franchisees, lenders and industry stakeholders
• A proven track record of growing networks through broker/franchisee recruitment, retention and productivity
• Demonstrated success improving franchisee performance, network engagement and sustainable commercial growth
• Strong commercial leadership, including ownership of a significant P&L and accountability for revenue, margin and cost
• The external presence and industry profile to credibly represent Aussie with partners, franchisees and the broader market from day one
• Experience leading large, geographically dispersed teams and building trusted relationships across a network
• The ability to use data, technology and new ways of working to drive better commercial and customer outcomes

Additional Information

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week’s Loyalty Leave each year after reaching 3 years’ service.
• Wellness initiatives with a strong focus on psychological safety.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

This is an opportunity to shape the future of a fast-growing, purpose-driven company that’s transforming the homeownership journey.

Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big!

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