Performance Media Buyer
Posted 12 Oct 2026
Advertised as “Senior Performance Media Buyer”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
Compensation
No salary listed for this role.
Role speciality
E-CommercePaid MediaPerformance Marketing
Useful technologies
GA4GoogleGTMMetaMicrosoft ClarityMixpanelPinterestSallaShopifySnapchatTikTokWooCommerceWordPressYandex MetricaZid
Required qualifications
Field of studyBusiness, Marketing (or related)
Study levelBachelor's
Makaseb is hiring a Senior Performance Media Buyer.
We’re looking for a Senior Performance Media Buyer who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.
**
Job Description:**
- Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
- Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.
- Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.
- Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.
- Analyze performance data and translate insights into clear strategic actions and growth opportunities.
- Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.
- Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.
- Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities.
- Provide clear creative direction based on performance data, and continuously identify winning creative patterns.
- Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies.
- Build and present performance reports and strategic recommendations to stakeholders.
- Identify performance gaps, diagnose their root causes, and proactively implement solutions.
- Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.
- Contribute to the development of the broader digital growth and marketing strategy.
Requirements
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Bachelor’s degree in Marketing, Business, or a related field.
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4+ years of experience in Performance Media Buying, with proven experience in .