Product Manager
US$175,000 – US$200,000 / yr base salary
Posted 17 Apr 2026
Advertised as “Principal Product Manager, Measurement, Planning & Optimization”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
- Visa sponsorship
- Not offered
| Base salary | US$175,000 – US$200,000 / yr |
|---|
Job Title: Principal Product Manager, Measurement, Planning & Optimization
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
ABOUT BRANCHLAB
BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.
Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.
BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.
THE OPPORTUNITY
We're hiring a Principal Product Manager to lead BranchLab's Measurement, Planning & Optimization product strategy. This role owns the vision, roadmap, and business outcomes for one of the company's most strategic product areas: helping pharmaceutical marketers understand campaign performance, connect media exposure to healthcare outcomes, generate actionable insights, and make better investment decisions.
KEY RESPONSIBILITIES
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Measurement Product Strategy
Own the long-term vision, positioning, and roadmap for BranchLab’s measurement and optimization platform across campaign performance, audience insights, attribution, outcome measurement, budget optimization, and AI-powered recommendations.
Planning & Optimization
Define how customers translate measurement insights into planning decisions, helping them evaluate performance, identify growth opportunities, optimize investments, and improve outcomes.
AI-Powered Insights
Shape an agent-first experience that enables users to ask questions across media, commercial, and healthcare datasets and receive actionable recommendations.
Measurement Ecosystem Strategy