Marketing Specialist

At Coconut 🥥, we connect founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships. We believe success happens when everyone wins. Clients achieve their goals, and our virtual professionals find purpose and growth in their work. We're currently looking for top talent to fill the role below:

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Role**: GHL Marketing Specialist

Monthly Rate: $1800-2150

Availability: 40 hours/week

Time Zone: Anything between EST or MST

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To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

What to Prepare:

1️⃣ English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.

2️⃣ Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️

3️⃣ 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Requirements

Experience Needed:

- Lifecycle and CRM marketing (GoHighLevel).** Own our lifecycle engine end to end. Build and maintain the sequences across the customer journey: pre-call education, appointment reminders, no-show win-backs, long-term nurture, webinar campaigns, and post-event follow-up. Build and update the landing pages and funnels those sequences run through. Handle list hygiene, segmentation, tagging, and uploads so sales always knows who they're talking to and where that person came from. - Email and SMS copywriting.** Write the copy inside those sequences in our brand voice. We market to trade business owners. They can smell agency copy a mile away, so we write plain, problem-first, and honest. You'll have real, approved examples of our voice to work from. Expect close review and fast feedback from marketing leadership for your first 30 to 60 days, then increasing ownership. - Workflow analysis.** Watch how the sequences actually perform: opens, clicks, replies, drop-off points, show rates, and conversions. Test subject lines, send times, and cadence. Kill what's not working and double down on what is. We want someone who reports the numbers and then does something about them. - Marketing ops QA.** Be the person who catches it before the lead does. Build monitoring so breaks get caught in hours, not weeks: forms, Zapier and native integrations, automations, booking calendars, and tracking. Our form-to-CRM zaps have broken silently before. Under you, that doesn't happen twice. You'll also review campaign work before it ships, ads, copy, landing pages, and emails, against our brand and our goals, and flag early when something's off. - Day-to-day coordination.** Keep the marketing calendar, deadlines, and deliverables moving across our agency partners and vendors. Track what's owed, chase status from people who don't report to you, and flag misses to marketing leadership early. When agency creative lands, our Content & Design Specialist gives it a first creative pass; you package that plus leadership feedback into one clear set of directives and own the deadline. Bring the team decisions to make, not tasks to do. - Reporting.** Keep our weekly marketing reporting accurate and delivered: scorecard, KPI tracking, and lead-source reports, built in GoHighLevel dashboards and Google Sheets. Flag anomalies when you see them, not when someone asks.