SEO Strategist

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
Brafton is looking for a Junior SEO strategist to join our Consulting Department and support the growing SEO team. This is an exciting opportunity for a highly motivated individual who is eager to build a career in SEO, developing their skills in a fast-paced agency environment.
The ideal candidate has foundational knowledge of digital marketing, particularly SEO, with an attention to detail and curiosity about the wider search landscape. 
This role will focus on a key support function, assisting Senior Strategists with research, analysis and execution of tasks. The ideal candidate will be analytical and detail-oriented, possessing strong communication skills and the ability to attend and present on client-facing calls.

Responsibilities & Tasks

• Assist the SEO team in utilizing software tools to compile performance data and insights on client websites.

• Help Senior Strategists compile audits and regular performance reports.

• Conduct keyword research, map content opportunities, and perform on-page optimization tasks.

• Leverage an understanding of Google Analytics

• Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines.

• Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships.

• AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results.

• Be a versatile team player who can tackle various projects and collaborate with all teams.

• Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

Qualifications

• 1-2 years or more of experience in an SEO-focused role, preferably in an agency setting

• A foundational understanding of SEO principles

• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment