Social Media Strategist

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a 100% remote, full-time contract position and is open to candidates anywhere in the Caribbean. For our open positions in other locations, click here.   Tweep Tweep!  Want a #career where you’re ENCOURAGED to be on #socialmedia each day?   Brafton is hiring a Social Media Strategist—could that be you? The social media strategist reports to the VP of Social Media. The Social Media Strategist is passionate about creating, executing and reporting on effective organic and paid social media strategies across all social media platforms. Successful candidates are excellent communicators, proficient in working both autonomously and as a team, detail-oriented, organized and efficient.  

Essential Job Functions

• Developing and implementing organic and paid social media strategies that align with overall marketing goals.
• Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization.
• Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts.
• Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI.
• Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices.
• Participating in client-facing calls and responding to email communications in a timely manner.

Required Skills

• Bachelor’s degree required; Studies in Marketing, Communications or related area preferred
• Minimum 2+ years of relevant work experience.
• Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results.
• Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.
• Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams.
• Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously.