Graphic Designer

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.

Reports to: Design Manager

Location: Salt Lake City, Utah (Hybrid - 3x/week in-office)

About the Role

Backcountry's internal creative team owns the visual direction for our portfolio brands — Backcountry, Competitive Cyclist, and Steep & Cheap. We need a graphic designer for the holiday season who can step in, contribute immediately, and help shape creative across digital, email, social, print, and retail channels.

As Seasonal Graphic Designer, you will conceptualize and produce design work that supports marketing campaigns and cross-functional initiatives across multiple brands. Success in this role means delivering polished, on-brand assets on deadline while using AI tools to accelerate repeatable workflows and concept development.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

What You'll Do

• Conceptualize and develop creative solutions for marketing and cross-functional campaigns across the Backcountry portfolio, delivering against brand and financial goals.
• Design for a broad range of media including print, digital, social, email (static and motion), web, and retail signage.
• Interpret brand strategy into functional design systems — templates, icons, typography standards, and select imagery.
• Use generative AI platforms to build, create, and enhance deliverables (concepting, image generation, photography retouching, background swaps), keeping all output on-brand and production-ready.
• Leverage AI to accelerate repeatable processes such as resizing and versioning assets across channels, template-driven builds, and rapid concept iterations.
• Evaluate emerging AI tools and capabilities, sharing prompts, best practices, and quality standards that help the team produce better work.
• Partner with web developers to ensure the quality of executions matches the creative vision.
• Collaborate with the production and operations team to deliver creative on time and at the quality level expected at Backcountry.
• Contribute to creative discussions and provide recommendations to the design manager on direction and differentiation.

Required Qualifications