Associate Manager, Digital Commerce & TikTok Shop Operations

About the Company   e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.    Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.   In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.    Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.    Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

As the Associate Manager of Digital Commerce and Operations, you will serve as the critical bridge between our digital commerce strategy and operational execution. You will ensure our platforms run seamlessly, overseeing everything from inventory management and product launches to merchandising and cross-functional go-to-market coordination. This role requires a highly organized, detail-oriented professional who thrives in a fast-paced environment and can collaborate effectively with Supply Chain, Marketing, Master Data, and Brand teams to deliver an exceptional digital shopping experience.

Responsibilities:

TikTok Shop Operations

• Manage Catalog PIDs and create optimized product listings.
• Optimize Product Detail Page images and copy specifically for the TikTok platform.
• Set up shop-wide promotions, maximize platform incentives and opportunities, and proactively monitor and register for TikTok Shop campaigns.
• Operate the TikTok Shop owner account and ensure all shop setup information remains current. This includes managing access sharing, app syncing, and account settings.
• Ensure the seller account maintains a high Shop Performance Score by actively monitoring, managing, and troubleshooting violations across the TikTok Shop platform.
• Oversee platform customer service by responding to messages, monitoring conversations, and managing customer relationship messaging through platform direct messages and customer emails.
• Monitor and respond to shopper product reviews to drive engagement and build consumer trust.
• Partner closely with the internal Customer Service team to manage customer communications regarding any order or fulfillment issues.

Cross-Functional Collaboration

• Collaborate with distribution partners to provide order uplift forecasts ahead of major events to ensure proper staffing and service level agreement maintenance.
• Serve as the primary liaison with the Master Data team to ensure items are set up correctly, pricing is accurate, and product statuses are current.
• Support the Development team in troubleshooting errors impacting the TikTok Shop integration and assist with placing TikTok Shop test orders for User Acceptance Testing across production and development environments.
• Assist the Accounting team with reconciliation inquiries and coordinate with the external TikTok team when additional support is required.

Forecasting, Planning & Reporting

• Monitor inventory levels to support commerce programs, working closely with Demand and Supply teams to ensure forecasts and replenishments meet digital commerce needs.
• Review fulfillment metrics daily, oversee comprehensive order management such as returns, refunds, and order cancellations, and communicate any identified issues promptly.
• Track launch dates, ensure inventory arrives on schedule, and conduct thorough smoke testing of all new items prior to launch.
• Assist leadership with forecasting pre-work by analyzing past internal data and market insights to inform unit forecasts.
• Attend sales and operations planning calls, as well as innovation cycle meetings, to review forecasts and ensure demand teams have the necessary information to update dashboards.
• Manage and update the order forecasting files for North America, adjusting as needed based on program changes.
• Maintain plan files to ensure dashboards remain accurate and keep comprehensive trackers up to date for promotions, innovation launches, and digital commerce exclusives.

Requirements:

• Experience in social commerce operations, digital commerce, or merchandising, with a strong preference for candidates possessing beauty & personal care or Consumer Packaged Goods industry experience.
• Proven hands-on experience managing TikTok Shop operations is required, while familiarity with Shopify is considered a strong advantage.
• Familiarity with order routing and inventory management platforms, such as Pipe17, is a strong advantage.
• Strong analytical skills with experience using data visualization tools like Power BI and managing complex spreadsheets.
• Excellent cross-functional communication skills, demonstrating the ability to collaborate effectively with a diverse range of partners.
• Highly organized with a proven ability to manage multiple trackers, product launches, and operational workflows simultaneously.

The base salary range for this role is listed above.    Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.   Compensation components are subject to change at the company’s discretion   This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.   e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.