Account-Based Marketing Manager

Work with a Top 20 CPA and advisory firm that Accounts for Anything.  Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe.  By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.
Join Aprio's Business Operations - Growth Team and you will help clients maximize their opportunities. Aprio is a progressive, fast-growing firm looking for a Account-Based Marketing Manager to join their dynamic team. 

Position Responsibilities:

• Build and run Aprio's account-based programs end to end — from account strategy through campaign execution and measurement — in partnership with the larger Growth team, the GTM team, business development, and client advisors.
• Build and tier the target account list, combining intent data, firmographics, HubSpot signals, and advisor input to define who Aprio pursues, then segmenting accounts across one-to-one, one-to-few, and one-to-many models with clear entry criteria, investment levels, and success measures for each tier.
• Map buying groups — identifying the personas and committee dynamics inside each account and building journey maps that show what each stage of the buying process requires.
• Brief content and design teams and coordinate the asset mix — thought leadership, case studies, calculators, one-pagers, video, and interactive experiences tailored to tier and persona — translating account and industry insight into clear creative briefs and keeping a governed, reusable content library.
• Partner with the inbound and outbound email teams to design, build, and launch account-targeted nurture and outbound sequences, including list orchestration and advisor-led sends.
• Brief the paid media team on account-targeted display, social, and search programs, covering audience build, budget allocation, and creative rotation.
• Collaborate with the website team on landing pages, personalized destinations, and account microsites that carry the campaign message through to conversion.
• Equip advisors with the talk tracks, sequences, and account intelligence they need to follow up on engagement quickly.
• Use AI daily and help the team adopt it — identifying practical use cases across account research, persona insight, content variants, campaign briefs, and reporting, turning one-off wins into documented workflows the broader team can run, and applying it within firm data-handling and confidentiality standards with a human reviewer on anything client-facing.